McKinsey to join CEM in Telecoms European Summit as official Knowledge Partner

LONDON - June 8, 2016 - PRLog -- To celebrate the 5th year of Telecoms IQ delivering leading targeted industry events, McKinsey & Company is joining the CEM in Telecoms European Summit as the official Knowledge Partner to leverage their expertise in customer management at CEM Europe.

McKinsey, widely considered one of the most prestigious management consultancies, in partnering with Telecoms IQ for this event, will complement Telecoms IQ's industry expertise and provide a huge boost for delegates on-site.They will be joining other partners including Huawei, Brite:Bill, Enghouse Networks, Resolve Systems plus more to share their knowledge at this revamped 3 day event. The 2016 CEM in Telecoms European Summit boasts a brand new all-inclusive agenda with 2 tracks to choose from, catering for both the B2B and B2C customer experience communities. Within their role as a knowledge partner, McKinsey will be sharing their expertise on omni-channel customer experience management at the event.

During an interview for the PEX Network, Telecoms IQ's sister event platform, Michal Cermak, Principal at McKinsey & Company stated, "Omni-channel is a popular word and it gets bandied about. However, it is very important to really understand what it means" he went on to say, "We define omni-channel as a set of journeys and the way customers are treated when they move between the channels… It should be well managed, and the customers should feel like they are interacting with one company instead of standalone and disconnected channels." Creating a seamless customer experience is the aim for all businesses. However Cermak explains that "just get started" is more important than finding the perfect strategy.

The CEM in Telecoms European Summit, taking place in Prague, Czech Republic 27 - 29 June 2016, will bring together 80+ attendees including Telefonica, Sunrise Communications, Orange, Proximus and T-Mobile to discuss how to improve customer lifetime value, reduce cost-to-serve and digitally transform products and services to uncover the next commercial opportunity within the rapidly consolidating European telecoms market. Download the agenda here http://www.cemintelecomseurope.com/cem-in-telecoms-europe-agenda-2016.

Find full details and registration information about CEM in Telecoms European Summit at http://www.cemintelecomseurope.com/ or phone +44 (0) 207 368 9809.

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