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Online Price Monitoring with Magora's Web Tool
By: Magora UK
Magora's designers developed such a complex marketing web app, based on the specific needs of one of our American clients. As many of his colleagues and peers, he had faced the problem of market research according the Minimum Advertised Price (MAP) requirements on his production. He understood that it was a very difficult and labour-intensive to monitor the full chain of sellers. Without a special web tool, a number of employees were needed to do this work, spending a great deal of time collecting data that very quickly became irrelevant. That's where our team stepped in and prepared a web business instrument for them which automated a lot of those marketing and merchandising processes.
All Information in One Dashboard
The issue of this customer is a familiar one to many brand owners, which is why Magora's web tool could be a popular assistant for many such producers. And if they are interested in something a little more personalised, our developers can create another with individualised sketches and corresponding to company-specific data formats to find a more unique solution.
The main advantages this web app offers are the monitoring of MAP, collecting a database of authorised dealers and controlling unauthorised grey market retailers. In this tool, users can gather all the information they need to know about their dealers and distributors, about market prices and SKU level activity. The dashboard automatically inspects online retailers, does online parsing of prices and sets email notifications and alerts about breaches of contract. The brand owner can view offers, the SKU page and receive analytics reports from the web app within the indicated timeframe, so users you keep track of your business at any moment.
The Program Manages Your Brand Pricing
This managing tool was a huge undertaking for Magora's developers, as they drafted a unique program which monitors brand prices for both distributors and retailers, and this app does it automatically. It scans online shops, and at the same time, it allows users to add changes by hand.
The extensive benefits of such a business web instrument are obvious for manufacturers:
• Price data is clear, structured and always current;
• It is no longer necessary for employees to compile Excel reports manually, because the program parses prices on its own;
• Errors are reduced, as well as expenses; and
• The brand owner receives reports and notifications automatically, which means that products and their price policy are always under control. Users monitor compliance with the terms of contracts between their company and retailers.
Magora UK app developers (http://magora-
Page Updated Last on: May 30, 2016