Telematics Expert Donny Seyfer Gives Keynote Address at SERVICE-EDU Automotive Event

SAN RAFAEL, Calif. - May 5, 2016 - PRLog -- Donny Seyfer, one of the industry's leading experts on telematics and new car technology, will present "Defining the Connected Car" during his Dallas/Fort Worth area SERVICE-EDU™ keynote presentation. Seyfer's talk is part of a two-day advanced automotive repair training course May 13-14 at the Universal Technical Institute (UTI) campus at 5151 Regent Boulevard in Irving, Texas.

"Telematics, connected cars and autonomous vehicles are all the new buzzwords that are going to disrupt your business," explains Seyfer, the co-owner of Seyfer Automotive Inc. in Wheat Ridge, Colorado. "Part of a technician's preparation for new vehicles entering their bays is knowing what to prepare for."

Seyfer's keynote address is designed to help technicians understand new technologies and how to position their repair shop for success in what he describes as a "brave new service world." He will provide independent repair shops with a S.W.O.T. (strengths, weaknesses, opportunities and threats) analysis for connected cars.

"My bottom line message to shop owners: 'Don't panic, change is profitable,'" said Seyfer.

With more than 30 years of experience, Seyfer is an ASE master mechanic, an ASE certified service consultant, AMI accredited automotive manager and the current chairman of the Automotive Service Association (ASA). Founded in 1961, Seyfer Automotive provides general repair, maintenance and diagnostic services to owners of late model American, Asian VW and Jaguar automobiles and trucks with a special focus on diagnostic and difficult-to-solve problems.

The Dallas/Fort Worth area SERVICE-EDU program kicks off Friday, May 13, with Seyfer's keynote address, along with dinner, orientation and networking from 6 p.m. to 8 p.m. Training courses are scheduled Saturday, May 14, from 8 a.m. to 5:30 p.m. and are taught by leading industry trainers from Gates, MAHLE, NGK Spark Plugs and Timken. Each manufacturer's training course is focused on their area of expertise in the following product categories: accessory belt drive systems (ABDS), coolant systems, engine components, filtration, ignition system, thermal, timing belt systems, tools and equipment and wheel end.

Registration is $49 per person and includes the training courses, along with Friday dinner, Saturday breakfast and lunch, and opportunities to win raffle prizes. In addition, NGK Spark Plugs will giveaway a grand prize of two tickets to a Richard Petty Driving experience anywhere in the U.S.

SERVICE-EDU is sponsored by Gates, MAHLE, NGK Spark Plugs and Timken, four premier OE automotive parts manufacturers who supply the aftermarket with tens of thousands of SKUs, representing 25 different types of parts in nine product categories. SERVICE-EDU is a new training program for professional automotive technicians held in partnership with the campuses of Universal Technical Institute (UTI) across the United States.

To register for the Irving, Texas training event, visit www.service-edu.com.

About SERVICE-EDU
SERVICE-EDU is a joint industry training program of Gates, MAHLE, NGK Spark Plugs and Timken, created to provide the highest quality professional training for technicians in the automotive service industry. In partnership with the automotive training expertise at Universal Technical Institute (UTI), the SERVICE-EDU curriculum is designed to provide professional classroom and hands-on training directly from automotive parts manufacturers to service technicians. The program provides technicians with a better understanding of why failures occur, how to diagnose them, and an appreciation for the benefits of utilizing the highest quality, name brand parts for service and repair operations. The OE-parts manufacturers behind SERVICE-EDU collectively supply the aftermarket with 25 different types of OE quality parts representing nine product categories. SERVICE-EDU is produced by The Marx Group, a team of aftermarket experts that has more than 32 years of experience in developing marketing and other programs for suppliers. www.themarxgrp.com