Shortcut your content workflow for better results in your content marketing

CANARY WHARF, U.K. - April 8, 2016 - PRLog -- In the run to create and publish the best content, a lot of steps have to be completed before an article can be published in a web platform. At first sight, a content workflow well organised with all the posts properly covered with the best team seems to be enough to guarantee the best results in the content marketing. But in the reality, despite having excellent web administrators, marketers, writers and some of the best ideas and intentions, sometimes the projects and the new ideas get stuck in a way that it becomes almost impossible to advance or complete the deadlines.

TRADITIONAL CONTENT WORKFLOW
In a typical content workflow a lot of people get in touch with each other and a sort of ecosystem where everyone collaborates is constantly working. Four major groups of actions are commonly present in a content workflow as follows:

• Brainstorm ideas, a brief idea and setting a publishing date: In this first step, the biggest challenge is the effective communication. The brand voice should be always heard and that voice might come from different sources. Nowadays finding the way to obtain as much information as is needed timely and easily, consumes a lot of efforts. Commonly, a project or campaign is very dynamic and it brings constant changes that modify the approach to new articles.  When those efforts consume too much time, it also might limit the capacity of the marketer team to attract and support new clients or improve the project.
• Assign to writer, edit and approve content: At this point of the content workflow, time and tracking are the keys. With many on-going projects at the same time, it is easy for those responsible of content marketing to get lost. A lot of the issues corrected during the final review might be detected in advance and therefore save precious time, if the communication could flow properly and timely.  A proper track could also avoid the consequences of a writer who does not meet its deadline, by controlling the assignment of a new writer in advance who could do it on time. In addition, different writers are familiarised with different tech platforms and it makes communication harder and slow.
• Publishing and distribution: At the final point of the content workflow, when content is published and distributed, clients are also requiring constant reports and content marketing responsible track and evaluate the results of such publishing, which represents an excellent opportunity to implement improvements for upcoming content. At this time it is normal that one client publish content in several platforms, which adds a workload to the process.

AN ECOSYSTEM OF PROBLEMS
All the above group of actions have the same problems in common. Lack of communication between the content team is the first and the most important difficulty. According to the "Content Marketing Institute (http://contentmarketinginstitute.com/2015/10/b2c-content-...)", either B2B or B2C marketers consider extremely valuable the frequent meetings, virtually or personally, with their teams; statistics show this sense of value can reach up to 48% . This is where the Apps take a place. A lot of Apps have been launched to the market, to solve some of the problems, but most of them are specifically aimed to one particular stage of the process and with one particular purpose, which adds more complications between the team members. Apps, such as,  "Kissmetrics", "Google analytics" or "Trialfire" were created for website analytics;  "socialbakers" work to analyze and measure the content in social networks and "Zerys", "Skyword" or "Contently" are tools for content creations and many others for content Curation, content collaboration or content enrichment. Finally, both of these issues originate a lack time because too much time is wasted going from one App to another and trying to optimize the communication. According to a survey published about content marketing, published on "Slideshare (http://www.slideshare.net/hschulze/b2b-content-marketing-...)", at least 51% of the surveyed declared the biggest challenge is related to having enough time to create content. Content marketers already considered this a priority and a lot of efforts are directed to optimize the use of the time.



Simplifying and streamlining through a new content marketing platform

All these problems are simplified since the beginning. Now it is possible to connect content teams in agencies or large and small corporations to suggest and approval content, write, edit and schedule and save time, money and tools when this new content marketing platform is adopted. Strategy generation is also a major concern among marketers; although 72% of the surveyed inLinkedIn Technology Marketing Community (http://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285) accepted they have a strategy in place, at least 42% declared it was not documented.

The platform is organized in several interconnected modules. The first steps required to generate ideas and set publishing dates are grouped in just one module; it allows suggesting, commenting, approving and organizing such ideas in real time while being simultaneously connected to all members of the team. Writing, designing, SEO optimization and approval of content also have one module which also allows the constant track of the work in progress.

The module for publishing and distribution allows all content to be published directly from one place to Apps and platforms such wordpress, linkedin, social media and more. Also tracking and sharing the progress of the published content is included and fast reports guarantee fast and easy decisions, and constant communication among all members, especially in those moments when critical decisions must be taken. With all the communication and track under control, the whole team will be able to increase their productivity and keep the quality of the content marketing.

Sign up for our free beta, users will get 3 months access

Visit http:// (http://www.example.com/)www.contentfloww.com for details