RightWave urges business-to-business digital marketers to observe international anti-spam laws

SAN JOSE, Calif. - March 29, 2016 - PRLog -- Shahinur Rahman, Lead e-Marketing Consultant at RightWave, wrote that more than 30 countries currently have standing legislations that requires explicit opt-in by email recipients before promotional emails can be sent.

The simple solutions of removing prospects belonging to these countries from mailing lists or requiring explicit opt-in from all contacts without regard to their resident country are not optimal and will unnecessarily reduce the size of your in-house emailable marketing database.

Good design of email campaigns, landing pages, and forms will ensure compliance with minimal list shrinkage.

About RightWave

Founded in 2004, RightWave provides an innovative Marketing Automation solution. With RightWave, one can implement a marketing automation solution easily, launch campaigns faster and ensure data quality and successful integration along with accurate reporting and analysis resulting in dramatic increase in the overall marketing ROI and sales success. Read all of Mr. Rahman's recommendations at http://www.rightwave.com/rwi/international-anti-spam-rules