Zmags Shows Retailers the Way to Shoppable Content at eTail West

BOSTON - Feb. 10, 2016 - PRLog -- Zmags (http://zmags.com/?utm_source=techmkt&utm_medium=referral&utm_campaign=etail-west-2016-release), the shoppable content company, today announced plans to showcase its Publicator and Creator platforms in booth 916 at the upcoming eTail West 2016 conference in Palm Springs, Calif., running February 22-25, 2016. Demonstrations will show retailers how to easily create and rapidly publish engaging shoppable digital experiences that increase user engagement and conversions.

Zmags CEO Brian Rigney will also join fellow retail and marketing executives on The Shifting Fundamentals of Ecommerce panel “Making the Ecommerce Experience a Content Experience to Drive Traffic and Conversions.” The convergence of content and commerce is simplifying the path to purchase and shortening the sales cycle. This session will cover how brands can balance both content and commerce to drive revenue. Attendees will hear first-hand accounts from retailers that have seen success through the creation and management of content and will learn where to effectively integrate content into the ecommerce experience, how to create content that is easily digestible by consumers, and how to use content to retain customers and more.

What:      eTail West 2016 Content Panel Discussion

         Making the Ecommerce Experience a Content Experience to Drive Traffic and Conversions

Who:        Brian Rigney, CEO, Zmags

         Nick Fairbairn, Sr. Director Acquisition Marketing, Dollar Shave Club

         Jean-Marx Mantilla, Vice President of Digital Marketing, APMEX

         Morgan Chemij, Director NA Marketing, Hewlett-Packard

         Moderator: Eldar Sadikov, Founder and CEO, Jetlore

When:      Tuesday, February 23, 2016; 3:50 p.m. Pacific time

Register: https://register.wbresearch.com/

For more information on Zmags, please visit http://zmags.com (http://zmags.com/?utm_source=techmkt&utm_medium=refer...) and follow the company on LinkedIn, Facebook and Twitter.

About Zmags

Zmags, the shoppable content company, empowers retail marketing and ecommerce professionals to easily create and rapidly publish the engaging shoppable digital experiences that increase user engagement and conversions. The Zmags Creator and Publicator platforms enable these experiences without the need to write a single line of code. Over 1,500 of today’s leading brands, including New York & Company, Nike, Neiman Marcus, Marks & Spencer, Godiva, Pier 1 Imports, Ethan Allen, Ralph Lauren, Hugo Boss and many more, trust Zmags to help them instantly connect with their customers. The company is headquartered in Boston with offices in London and Copenhagen. For more information on Zmags, please visit http://zmags.com (http://zmags.com/?utm_source=techmkt&utm_medium=referral&utm_campaign=etail-west-2016-release).

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Zmags Creator and Zmags Publicator are trademarks of Zmags. All other brand names and product names are trademarks or registered trademarks of their respective companies.

Tags: Zmags, eTail West, Creator, Publicator, fashion, apparel, retail, ecommerce, customer engagement, marketing, content marketing, digital publishing, customer experience, website design