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Follow on Google News | Announcing TCU’s newest Entrepreneur-in-Residence: Four Day Weekend Improvisational TroupeFour Day Weekend’s “Yes, and” philosophy will help TCU business students identify opportunities, inspire creativity, create positive outcomes, build on ideas and nurture innovation
By: Four Day Weekend When Four Day Weekend founders David Ahearn, David Wilk and Frank Ford are on stage, they accept every idea they receive from one another and the audience, no matter how zany. They use improv’s “Yes, and” approach to accept and build on each new suggestion. The result? Thunderous applause. As the newest Entrepreneur- “Over nearly two decades of performing shows created from audience suggestions and participation, we understand the importance of listening, building on the pertinent information of partners and being open to the ideas of others, skills we will teach through the TCU Neeley School’s entrepreneurship program in an innovative, interactive and humorous format that resonates with students and professionals,” The nationally recognized improvisational troupe and training organization will host student workshops and create a video education series to demonstrate and teach the power of “Yes, and” as the key to forming new ideas and innovations. “Imagine how creative and productive you can be if you know that every idea you bring to the table won’t be brought down but will be built upon with ‘Yes, and,’” Brad Hancock, director of the Neeley Entrepreneurship Center and Davis Family Entrepreneur- The “Yes, and” philosophy is the reason Four Day Weekend is a successful enterprise and national sensation. Ahearn, Wilk and Ford started with $700 and a Fort Worth show that was supposed to last six weeks. When they were asked to stay, they said: “Yes, and we would like a bigger piece of the gate.” They got a bigger venue and added shows. Then the CEO of a major corporation saw the show and asked if they would consider doing corporate workshops. They said: “Yes, and we’d like to start with yours.” Now Four Day Weekend is known across the country for teaching the “yes, and…” code of improvisation to business professionals. Four Day Weekend received the Key to the City as “Fort Worth’s Greatest Ambassadors,” The Entrepreneur- For more information about the TCU Neeley School of Business: www.neeley.tcu.edu For more information about Four Day Weekend: www.fourdayweekend.com End
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