New Book on How to Find Sponsors for sport and entertainment

GREENWOOD, Ind. - Dec. 17, 2015 - PRLog -- Greenwood, IN – Writer Robert Villegas has released a new book entitled Finding Sponsors to help sport and entertainment organizations find corporate sponsorship. As CEO of a sport marketing firm, Mr. Villegas learned the rules of the sponsorship game and sought to apply those principles through various activities and relationships. This book provides fundamental business concepts to help any team or company provide marketing services in return for sponsorship dollars.

This book is written for anyone seeking sponsorship relationships in the sport and entertainment fields. The ideas and principles presented in this book can help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. The book details the fundamental methods and techniques that will help in sponsorship acquisition, including script writing, sales techniques, targeting, sales cycle and client relationship management. Included is a chapter on how to write a sponsorship proposal and how to help the sponsor gain tangible benefits and bottom-line results from their sponsorship investment.

Robert Villegas is an Indiana Author specializing in fiction, romance, theater and philosophy. He was born in South Texas (Weslaco) but raised in Indiana. He is Hispanic-American but American in every sense of the word. He has spent a lifetime in the business world as a UPS executive and also worked in locations all over the United States and Europe. He is an Army veteran who served in Korea as a telecommunications specialist serving in the 7th Infantry Division in Camp Casey, Korea. He was educated in Indiana and earned a Degree through the University of the State of NY (Albany) via an external degree program. He is divorced with three grown children and three grandchildren.


Robert Villegas

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Robert Villegas
Document Services International

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