Finding Sponsors for next year Sport Teams Must Start Now
Writer Robert Villegas is reminding sports teams that finding sponsors for next year must start now.
As CEO of a sport marketing firm, Mr. Villegas learned the rules of the sponsorship game and sought to apply those principles through various activities and relationships. This book provides fundamental business concepts to help any team or company provide marketing services in return for sponsorship dollars.
This book is written for anyone seeking sponsorship relationships in the sport and entertainment fields. The ideas and principles presented in this book can help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. The book details the fundamental methods and techniques that will help in sponsorship acquisition, including script writing, sales techniques, targeting, sales cycle and client relationship management. Included is a chapter on how to write a sponsorship proposal and how to help the sponsor gain tangible benefits and bottom-line results from their sponsorship investment.
Mr. Villegas has written several books about sport sponsorships. They can be reviewed on Amazon under Mr. Villegas' name