Argos linebacker,James Yurichuk, wants to protect you from the cold and animals from fashion

TORONTO - Dec. 7, 2015 - PRLog -- Less than a week after the official launch of Mammoth Outerwear — created by Toronto Argonauts linebacker James Yurichuk — pre-sales of the fur-free alternative to Canada Goose have already passed the $50,000 mark.

"Canadians love wildlife, and they love staying warm," says Yurichuk. "What we've done is give them the option to enjoy both at once."

Fuelled by a popular social media campaign and bolstered by several high profile supporters — including Edmonton Eskimos kicker Sean Whyte, who wore a Mammoth coat during last Sunday frigid Grey Cup game in Winnipeg — the premium fur-free and down-free winter jackets were created as a response to the sea of fur-trimmed parkas Yurichuk saw after moving back to his hometown of Toronto two winters ago.

“As soon as I realized fur was making a comeback I knew something had to be done," Yurichuk explains. "Millions of Canadians like me are looking for a premium, animal-friendly alternative. Now they've got one that's built for the deep North but made in the heart of Toronto. It's the best of both worlds and a win-win for everyone." Yurichuk decided to partner up with longtime friend Anthony DeBartolo, who have experience in the custom tailor business to make his dream happen.

Mammoth’s pre-order campaign kicked off last Tuesday with the launch of four jacket styles — the Bison Bomber, Fox Bomber, Elk Parka, and Doe Parka — all designed by Roncesvalles-based Sarah Hopgood for maximum warmth and functionality, with a distinctly Canadian look.

In keeping with the company’s commitment to wildlife, $10 from the sale of each jacket will be donated to The Association for the Protection of Fur-Bearing Animals (APFA), a Canadian organization that promotes peaceful coexistence with wildlife.

Mammoth's Kickstarter campaign can be viewed at: http://kck.st/1lgfBKm

Visit them online:

Website: http://mammothouterwear.com/

About Mammoth Outerwear:

Mammoth Outerwear is a premium lifestyle brand synonymous with quality, warmth and functional style. Not only committed to producing our coats at home in Canada, the Mammoth Movement keeps all Mammoth Outwear animal free, while donating $10 from each jacket to the Association for the Protection of Fur-Bearing Animals. the Designed in Toronto using extreme weather performance fabrics engineered for the deep North, Mammoth Outerwear delivers jackets that keep you feeling warm, both inside and out.