Don’t miss great learning opportunities at our Nov 5th conference!

WALTHAM, Mass. - Oct. 14, 2015 - PRLog -- This mind-expanding, action-packed day includes:

•   How do companies with the highest rates of new product development success leverage Voice-of-the-Customer? In this session you will learn the most critical areas for building an insights capability.

•   What is Projective Research? How does it provide insights when traditional methods won't? Find out how you can use these techniques in your interviews.

•   Agile revolutionized software development & promises to do the same for market research.  Learn techniques for Agile Research, and how to achieve better results with short instruments and tight timelines.

•   Do looks matter? Are basic graphs enough, or do you need a graphic designer to spice up your report?  This highly interactive session will show you how Data Visualization will make your reports more engaging.

•   How does Vistaprint use Net Promoter Score, and maintain a multi-year benchmark despite constant business changes?

•   We'll get a sneak preview of Greenbook's Q4 GRIT Report, covering leaders and trends in our industry.

•   Respondents often don't always tell the truth, especially on questions about socially undesirable behaviors. Learn which "treatments" recently tested in online surveys improve the level of honest answers.

When and Where
Thursday, November 5th, at the Conference Center at Waltham Woods. Breakfast starts at 8, sessions at 9, and we'll conclude with cocktails from 4 to 5 pm.

How much: Early Bird $139 until Oct 17th, $179 after. Students $100.

Hope to see you there!