Healthcare Marketing: Beyond the Anti-Kickback Statute and the Regulations

FREMONT, Calif. - Sept. 15, 2015 - PRLog -- MentorHealth announces webinar on the topic, “Healthcare Marketing: Beyond the Anti-Kickback Statute and the Regulations” on October 7. This webinar will offer an overview of the Anti-Kickback Statute and describe what is prohibited in it and its safe harbors.

Fremont, CA: MentorHealth, a provider of professional trainings for all aspects of the healthcare industry, will organize a webinar on October 7. The topic of this webinar is “Healthcare Marketing: Beyond the Anti-Kickback Statute and the Regulations”, and the speaker is William Mack Copeland, president of Executive & Managerial Development Group.

About the webinar:

This session deals with the ways in which healthcare organizations need to perceive and implement provisions of the Anti-Kickback Statute (AKS).

For more information or to register for the webinar, please click here.

The AKS being what it is, namely extremely generic and broad; it is imperative for healthcare organizations to get to the root of the provisions governing their marketing conduct. One false step at marketing can lead to numerous issues that land the organization in all kinds of problems. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution.

The speaker will examine the “safe harbors” and cover an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior. He will also critique the case law, OIG advisory opinions, and OIG compliance guidance. This will help participants understand what they can and cannot do with engaging in healthcare marketing.

At the end of this session, participants will have gained a sound understanding of what can and cannot be done with regard to marketing activities. The speaker will review various cases to show how easy it is to run afoul of the Statute, and how the courts view compliance with it.

About the Speaker:

William Mack Copeland MS, JD, PhD, LFACHE, is president of Executive & Managerial Development Group, a consulting entity that provides compliance and other fraud and abuse related services. He practices health care law in Cincinnati at the firm of Copeland Law, LLC, and is a frequent author and speaker on health law topics.

Copeland is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations, and is a life fellow in the American College of Healthcare Executives. He was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent’s Award in 2007.

About MentorHealth:

MentorHealth (http://www.mentorhealth.com/), a specialized offering from NetZealous (http://www.netzealous.com/), a Fremont, CA-registered organization, is a comprehensive training source for healthcare professionals. Its experts are drawn from around the globe and are professionals who have made a mark in their professions.

MentorHealth offers high value, specialized professional trainings in all the core areas of healthcare. These include Meaningful Use, Patient Protection and Affordable Care Act of 2010, HIPAA, HITECH Act, Stark and Anti-Kickback Act, Valid Consent, Patient Safety and Process Improvement, Patient Safety and Quality Outcomes, Nursing Informatics, Electronic Health Records, Clinical Informatics, Insurance Claim Appeals, and many more.

Contact information:

Call: 1-800-447-9407;

Visit: http://www.netzealous.com/