Is Your Organization A Good Organization?

SAN FRANCISCO - Aug. 3, 2015 - PRLog -- Is your organization good? More and more industry statistics are proving that operating as a green organization is good for business. A poll conducted by TIME Magazine found that almost 50 percent of Americans valued environmental protection over economic growth. A 2013 report published by World Wildlife Fund and CDP found that seventy-nine percent of US companies in the S&P 500 that report to CDP earn a higher return on their carbon-reduction investments than on their overall corporate capital investments.

Leading organisations, large and small, are now engaging in ‘across the supply chain’ green initiatives because they recognize the profit potential. Customers, in turn, are beginning to buy based on the ‘social conscience’ of the organisations they are buying from. This is not restricted to businesses but is also common in the ‘not for profit’ space. Social media has given that extra boost to those organisations that have been able to integrate sustainability and more importantly communicated and demonstrated it in their marketing messages.

Deriving the financial benefits from your businesses green initiatives is, and will only ever be, as good as your marketing message. If prospective customers cannot ‘see’ and ‘experience’ your green credentials before they buy, then, despite your good efforts, you may not reap all the benefits of operating a sustainable business.

Directozy.com is an online directory where any organization (business or not for profit, school etc.) or even an individual can list their company or green initiatives. Directozy.com has a very modern look and feel unlike other directory websites. Listing with directozy.com is easy. It costs US$20 per month and includes the following features with every listing (not an exhaustive list): description, opening hours, ability to add a video, ability to add an image, Google Maps and many more. With its video functionality you can post videos of your business or organization or even of the green initiative that you seek to promote. Directozy.com helps good organizations to get noticed.