An Excellent Guide Book for App Developers

MELBOURNE, Australia - July 29, 2015 - PRLog -- The world of mobile app development (http://www.appz.com.au/mobile-application-development/) is constantly evolving, and even creating the perfect app isn't quite enough - the next step is to generate downloads. Most app developers thrive when it comes to putting together innovative apps but fail to complement it with a marketing strategy. In this blog, we take a look at some great campaigning tips to help boost your app's downloads.

Write an Interesting Press Release

A great way to get your app some attention (and eventually downloads) is to write a press release. It should inform relevant journalists, bloggers and other media sources about what your app does and why people should take note of it. Your release should be informative but also engaging; it may even be worth hiring an experienced copywriter to produce it for you. It should include the app name; its icon; screenshots of it in action; a punchy description; features, and benefits.

A Strong Online Presence is Essential

Launching an app and social media are intrinsically linked. Savvy app developers (http://www.appz.com.au/) realize that one of the simplest ways to increase downloads is to create a strong online presence. To start off with, get on Facebook; it has the widest reach of any other platform. You should also create profiles on Twitter, LinkedIn and Google+. LinkedIn in particular is an underrated resource for app marketers; it's a great way to contact businesses directly and communicate with members of your target market.

A Catchy Name

WhatsApp is a prime example of how a catchy app name can help create a lasting brand identity. Having a cool and memorable app name makes people curious and guarantees more attention - and therefore, more downloads. Research your competition - success leaves clues behind and market research will help you choose a name that's creative and trendy.

Get Reviews & Ratings

Get friends, users, and bloggers to rate your app - the saying 'the rich get richer' also applies to apps with four or five star ratings. As apps gather more positive reviews, they appear higher in searches which make their app visible to a greater number of potential customers. This increases the likelihood of downloads and more positive ratings (pushing the app higher). A cycle like this is exactly what you want if you want your app to be lasting.

Digital Marketing

Placing an ad for your app on Facebook is a sure-fire way to get attention. Create blogs for your product and guest post on other developers' blogs. You'll be surprised how many people you can reach simply through blogging - as long as the sites your blogs are posted on are legitimate, of course. Digital video is also a fantastic marketing tool. If you can make an engaging video and upload it on Facebook and Youtube, this can be an inexpensive way to generate views. If the video captivates enough people and goes viral, you may see your downloads go through the roof.

Create Your App

Of course, before you consider any of this, the first and most essential step is to create an excellent app. At Appz, our expert iPhone and Android app developers (http://www.appz.com.au/android-app-development/) can help you with this. Give us a call or drop us a line to get started!

Source:- http://prwire.com.au/pr/53352/a-guide-to-boosting-your-app-downloads