The App Resource Connect (ARC) released The App Survival Score

SAN FRANCISCO - May 12, 2015 - PRLog -- Based on global research and real word experience in app marketing, the team has created a unique approach to solving the biggest challenges in the Mobile App Ecosystem, including discovery, monetization, testing, analytics and retention/Life Time Value of app users.

App developers, publishers and marketers attending the appsworld North America at the Moscone Convention Center in San Francisco can receive a brief but effective analysis of their business via The App Survival Cycle^TM.  The App Resource Connect team plans to analyze hundreds of app businesses during the course of the event and will recommend marketing resources that are currently listed in the AppResource.Directory.  This process is a critical step in the success of all mobile app businesses.

“Many individuals and companies build great apps. But how many have a great App Business?” asks E. Emmet Brady, Publisher of App Resource Connect.  “There are over 2 million apps in the major app stores.  Only a small fraction are making money. We created a tool to walk any person or team in the app industry through the entire marketing process and give them a direct connection to people who enhance the systems they already have in place.  The App Survival Score serves as both a wake-up call for the urgency of app marketing, and a practical tool to execute a plan.”At App Resource Connect, we make essential connections between app developers, publishers, marketers and the resources that can make their business soar through a full suite of industry services.  At The App Resource Connect (http://www.appresourceconnect.com), we can help you navigate the emerging landscape of the App Ecosystem.  Through our suite of proprietary and curated content we focus the spotlight on the Thought Leaders in the app industry.  Simply stated, we guide you – app developers, publishers and marketers – to the leading-edge of innovation, delivering the results required to build your business.

For more information, visit www.appresourceconnect.com or write to Susan Vistar at svistar@appresourcedirectory.com with your questions and media requests.

www.appresourceconnect.com