Christine B. Whittemore Speaks at Coverings 2015 on Visual and Social Media Best Practices

Coverings — The Global Tile & Stone Experience — has invited Christine B. Whittemore to be a speaker at its annual conference and exposition coming to Orlando, Florida, April 14-17, 2015 about visual and social best practices.
KINNELON, N.J. - March 31, 2015 - PRLog -- Coverings — The Global Tile & Stone Experience — has invited Christine B. Whittemore, Chief Simplifier, Simple Marketing Now to be a speaker at its annual conference and exposition coming to Orlando, Florida, April 14-17, 2015. Whittemore will participate in two sessions highlighting visual and social media best practices.

·    On Wednesday, April 15th from 1pm to 2pm, Whittemore will join colleague Arpi Nalbandian, founder of Tileometry, for "Image is Everything! How Houzz and Pinterest Steer Clients to Your Tile/Stone Business: A Case Study and Guide for Visual Online and Social Success."

·    On Thursday, April 16th from 1pm to 2pm, Whittemore will participate in a panel discussion titled “Social Media in the Stone Industry Forum” with Pat McIntosh from Walker Zanger. The session will be moderated by Sarah Kelly, managing director of MKG Department.

Both sessions will take place in the Coverings Social Media Lounge in Booth #3659 at the Orange County Convention Center in Orlando, Florida.

“Tile and stone are such visual products; they are naturals for sharing and highlighting on social media, and particularly on visually focused social networks,” says Whittemore. “I’m looking forward to sharing best practices and discussing tile and stone success stories at Coverings 2015 during these two sessions.”

Coverings gathers 1,000 global exhibitors in just one location over four action-packed days, which makes it an ideal resource to discover the latest tile and stone trends and source the latest products. It offers a comprehensive tile and stone education program with more than 70 free sessions to choose from. The show also features special programs and events – from the Installation Design Showcase and the CID Awards, to the Live Installation Demonstration Stage and the Art Tile Village.

For information and to register for these educational sessions, visit

For information about Simple Marketing Now, visit Or, simply contact Whittemore at


About Simple Marketing Now LLC

Simple Marketing Now, an inbound marketing strategy consultancy, helps organizations get found online using social media and content marketing. Simple Marketing Now publishes the Content Talks Business Blog, issues the Social Flooring Index which monitors the social state of the Flooring Industry and writes Flooring The Consumer about the customer experience online and in-store, a BuyerZone Top 20 Business Marketing Blog. Simple Marketing Now is a certified HubSpot Partner.

For more information, visit


About Coverings

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 35 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 80 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.

Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by National Trade Productions.

Coverings 2015 takes place April 14-17 at the Orange County Convention Center in Orlando, Florida. For more information, visit or contact National Trade Productions, Coverings Show Management, 703-706-8257.

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