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Follow on Google News |  TVbeat plans TV analytics service launch with Telekom Austria Group subsidiaries Vipnet and MtelBy: TVbeat Vipnet’s Adrian Ježina, CTO said: “Vipnet is innovation leader in the telecom market in Croatia and was one of the first European mobile operators that become convergent, thus completing its transformation process into a company that offers comprehensive communication solutions and multi-screen experience. We are offering multiple TV technologies like cable, IPTV, satellite and OTT and believe that our partnership with TVbeat will be beneficial for us to understand insights on what people are watching and when, to subsequently tailor our business offerings to these habits and needs.” TVbeat offers a new generation of TV analytics that measures viewing behaviour on all connected devices anytime, anywhere with fully anonymized data. Through using cutting-edge technology, TVbeat provides comprehensive insight into channel performance including; ratings, viewing share and real subscriber numbers. TVbeat can be used as an invaluable tool in decision-making from content selection and channel packaging to the creation of targeted packages and VOD offerings. In Bulgaria, the penetration of pay-TV is 85%, ahead of the EU average of 60%. This has presented an amazing opportunity for Bulgarian company MobilTel to build a relationship with TVbeat, to understand content consumption. Mobiltel and TVbeat are currently working towards their future partnership and the launch of services in the upcoming months. Magdalena Malinova, TVbeat’s VP of Business Development, said: “We’re delighted to begin working with Vipnet and Mobiltel, both part of the respectable Telekom Austria Group. People are now watching TV across multiple devices at a time and place convenient for them, so we developed a new solution to analyse all this data. These upcoming partnerships mark another great and exciting development for TVbeat as we expand across Central and Eastern Europe and we believe this will uncover new opportunities for Vipnet and Mobiltel as they will better understand content consumption, through in-depth insights and trends. Notes to editors About Telekom Austria Group The Telekom Austria Group is the largest telecommunications company in Austria and is successfully positioned on international markets. Telekom Austria AG, is the leading communications provider in Central and Eastern Europe with about 23 million customers across its markets of operations. The Group is currently operating in eight countries: Austria (A1), Slovenia (Si.mobil), Croatia (Vipnet), the Republic of Serbia (Vip mobile) and the Republic of Macedonia (Vip operator), Bulgaria (Mobiltel), Belarus (velcom) and Liechtenstein (Telecom Liechtenstein) About TVbeat TVbeat is a next generation TV analytics SaaS platform that bridges the gap between sample based legacy TV measurement and analytics requirements in the digital age. Through partnering with pay-TV platforms, TVbeat collects subscriber interactions live and on a second-by-second basis, across any connected device. This data is then processed, analysed and presented in one intuitive and easy-to-understand web interface. TVbeat also aggregates viewing data from multiple pay-TV platforms per country, and provides this data as a supplement to the existing trading currencies - to broadcasters, content providers and media buyers alike. Established in 2013, the company brings together seasoned start-up executives, top-notch developers, big data experts and broadcasting business veterans. TVbeat is partnered with 8 platforms across Croatia, Slovenia and Serbia and is processing over 60 million data events daily. For more information, contact TVbeat: Elisha Brock - PR and Marketing Manager elisha@tvbeat.com www.tvbeat.com End
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