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TV analytics platform TVbeat announces partnership with Telekom Slovenije
Simon Furlan, marketing director of Telekom Slovenije said: “Telekom Slovenije looks ahead when it comes to technology. We strongly believe in adapting and upgrading current technologies to create opportunities, ensuring the future satisfaction of our users. The partnership with TVbeat enables us to provide relevant content and advanced services for our users, according to their needs and expectations. Earlier this year, we launched our first OTT platform TViN, enabling operators and media companies without an OTT platform to quickly upgrade their existing services with a state-of-the-
TVbeat offers a new generation of TV analytics that measures viewing behaviour on all connected devices anytime, anywhere with fully anonymized data. It does this through using cutting-edge technology, providing comprehensive insight into all aspects of channel performance, including; ratings, viewing share and real subscriber numbers, both linear and time-shifted.
The partnership with Telekom Slovenije marks another exciting development for the London-based TV analytics company as they expand across Central and Eastern Europe.
TVbeat helps platforms to anticipate demand and tailor content, increasing customer satisfaction and ensuring that audiences are engaged. Furthermore, it can be used as an invaluable tool in decision-making from content selection and channel packaging to the creation of targeted packages and VOD offerings.
TVbeat’s VP of Business Development, Magdalena Malinova, said: “We are overjoyed to have signed a contract with a valued platform such as Telekom Slovenije. We developed TVbeat in response to major shifts in TV viewing habits. People are watching their favourite shows across multiple devices at a time that suits them, which is why we created a new way to analyse this data. We believe that this partnership will uncover new opportunities for Telekom Slovenije as they will better understand content consumption, through in-depth insights and trends.”
Notes to editors
About Telekom Slovenije
Telekom Slovenije (http://www.telekom.si/
Telekom Slovenije is a part of Telekom Slovenije Group which is among the most comprehensive communication service providers in South-Eastern Europe. In addition to being the national telecommunications operator in Slovenia, it also operates through its subsidiaries on the markets of South-Eastern Europe in Kosovo, Macedonia, Bosnia and Herzegovina, Croatia, Montenegro and Germany. The Group’s activities include fixed and mobile communications services, digital content and services, multimedia services and digital advertising, system integration and cloud computing services, construction and maintenance of telecommunications networks, and conservation of natural and cultural heritage in the Sečovlje Saltpans Regional Park.
TVbeat is a next generation TV analytics SaaS platform that bridges the gap between sample based legacy TV measurement and analytics requirements in the digital age. Through partnering with pay-TV platforms and integrating with their back-end servers TVbeat collects subscriber interactions live and on a second-by-second basis, across any connected device. This data is then processed, analysed and presented in one intuitive and easy-to-understand web interface. TVbeat also aggregates viewing data from multiple pay-TV platforms per country, and provides this data as a supplement to the existing trading currencies - to broadcasters, content providers and media buyers alike. Established in 2013, the company brings together seasoned start-up executives, top-notch developers, big data experts and broadcasting business veterans. TVbeat is partnered with 6 platforms across Croatia, Slovenia and Serbia and is processing over 50 million interactions daily.