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Stics Releases Whitepaper On Surviving In A Competitive Climate
Integrate the data together as a dimension of the customer;
Have sufficient computer power;
Acquire database tools;
Describe your customers;
Measure your customers;
Construct profitability plans appropriate for your business goals;
Secure needed software;
The whitepaper includes a downloadable checklist for these steps, as well as an in-depth breakdown on various vendors and tools that are available to companies to assist with checklist tasks.
“Casino companies do a great job at bringing customers through the door with promotions, offers and other incentives,”
Joiner-Congleton will expand further on how to make customers profitable at the National Indian Gaming Association’
For more information about Stics, visit www.stics.com.