The Mobile App Survival Scorecard to be launched at Game Developer Conference

SAN FRANCISCO - Feb. 26, 2015 - PRLog -- Based on extensive research and hands-on experience in app marketing, the team has created a unique approach to solving the biggest issues in the Mobile App Ecosystem, including discovery, monetization and retention/Life Time Value of app users.

Interested app developers, publishers and marketers attending the Game Developers Conference (GDC) in San Francisco can receive a short but effective analysis of their business via The App Survival Cycle^TM.  The ARC team expects to analyze hundreds of app businesses during the course of the event and will recommend marketing resources that are currently listed in the App Resource Directory.  This process is a crucial step in the success of any mobile app business.

“Many individuals and companies build great apps. But how many have a great App Business?” asks E. Emmet Brady, Publisher of App Resource Connect.  There are over 2 million apps in the major app stores in 2015.  Only a small fraction are making money. We have created a tool to walk any person or team in the app industry through the entire marketing process and give them a direct connection to people who augment and enhance the systems they already have in place.  The App Survival Score serves as both a wake-up call for the urgency of app marketing, and a practical tool to execute a plan.”

Here is a snapshot of the steps everyone in the App Ecosystem needs to know and know how to manage.

Take the test and get your score here: http://www.appresourceconnect.com/app-survival-cycle/

At App Resource Connect, we make essential connections between app developers, publishers, marketers and the resources that can make their business soar through a full suite of industry services.  At The App Resource Connect (http://www.appresourceconnect.com), we can help you navigate the emerging landscape of the App Ecosystem.  Through our suite of proprietary and curated content we focus the spotlight on the Thought Leaders in the app industry.  Simply stated, we guide you – app developers, publishers and marketers – to the leading-edge of innovation, delivering the results required to build your business.

For more information, visit www.appresourceconnect.com or write to Susan Vistar at svistar@appresourcedirectory.com with your questions and media requests.

www.appresourceconnect.com