Blake Griffin Stars As 'The Lawman' in Kia's Optima 'Showdown'

CLARKSVILLE, Tenn. - Dec. 27, 2014 - PRLog -- Mathews KIA taps social media and television as KIA MOTORS AMERICA unveils New Year Ad Campaign. NBA All-Star Blake Griffin and his comedic talents are back in a starring role in a series of new television commercials for Kia’s best-selling Optima midsize sedan.

Continuing the signature, satirical comedy of previous efforts, Griffin is cast in the lead role for several big-budget action movies set in the Old West, ancient Rome and an aircraft carrier in the series of three 60-and 30-second spots. Much to the concern of his directors.

Griffin begins improvising and replaces his scripted mode of transport – be it horse, chariot or fighter jet – arriving instead in the Kia Optima, and making each movie better if he does so say himself. The first spot, “Showdown,” began airing online and on television, Christmas day during NBA programming with the others debuting throughout the NBA season.

“As a global brand ambassador, this marks Blake’s fourth campaign for our best-selling Optima and he keeps getting better and better,” said Tim Chaney, vice president of marketing communications, KMA.  “The Optima has been Kia’s most popular vehicle since the time when our partnership with Blake began, and he has helped us foster connections with basketball fans across the country, increase awareness and enhance our brand image.”

Created by David&Goliath, Kia's advertising agency of record, the Griffin spots can be viewed as they roll out on all of Kia’s social and digital platforms, including YouTube.com/Kia and Kia.com. In addition to the spots, an exclusive virtual staring contest with Blake Griffin will launch on the recently redesigned Tumblr page, blinkgriffin.com.

GRIFFIN CO-STARS WITH THE KIA IN 'SHOWDOWN'

http://youtu.be/QKkijql4PPY



WWW.MATHEWSKIA.COM

Griffin Advertising Background
Blake Griffin’s comedic talents and deadpan delivery have made a connection with Optima buyers and basketball fans over the past two NBA seasons.  Kia’s partnership with Griffin was born in 2011 following his famous dunk over an Optima to win the Sprite® Slam Dunk Competition.

As a global Kia brand ambassador, Griffin has helped grow the brand’s presence in both basketball and pop culture through national marketing campaigns, commercials and social media.

During the 2012-2013 NBA season, Kia’s ad campaign featured Griffin offering helpful suggestions to younger versions of himself as Kia’s available UVO voice-activated infotainment system¹ took his futuristic Optima on a time-traveling musical journey through the mid-1990s and early 2000s.

In the 2013-2014 NBA season, Griffin and funnyman Jack McBrayer became a crime-fighting dynamic duo in “The Griffin Force” to try to save the world one Kia Optima at a time.

Dynamic and Sporty 2015 Optima SXL
The popular Optima – Kia’s sales leader in the U.S. – is an eye-catching sedan that is available in two powerful Theta II powerplants featuring gasoline direct injection (GDI) technology:  a 2.4-liter GDI four-cylinder or an optional 2.0-liter GDI turbo engine.  A 2.4-liter hybrid powertrain is also available.

The cabin of the 2015 Optima, features upscale and high-tech amenities.  The optional SXL trim brings Optima to another level of sporty refinement, adding unique 18-inch chrome wheels, new LED fog lights, red brake calipers, an electronic parking brake, chrome accented side sills, and premium Nappa leather-trimmed seats.  The Optima SXL is built at Kia Motors Manufacturing Georgia*, in West Point, Georgia, and is offered at a starting MSRP of $35,500².

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and surpassed the 500,000 annual sales mark for the second consecutive year in 2013 following the launch of seven all-new or significantly redesigned vehicles.  KMA offers a complete line of vehicles, including the rear-drive K900 flagship sedan**

Mathews Kia Offers College Student Discount

KIA is offering $400 Bonus Cash to currently enrolled college students or recent college graduates towards the purchase of a new eligible 2012 Optima Hybrid and new eligible 2013 and 2014 vehicles.

A Diploma from an accredited 2 or 4 year college or university, nursing school, master’s or doctorate program will be accepted as part of the qualifying documentation for Customers that have graduated within the past 24 months.

Customers that have yet to graduate must provide a copy of their transcript that indicates current enrollment.

Please contact Gary Mathews KIA at (877) 320-2296 or email for more complete rules.

About Gary Mathews KIA

Sales Team
Our sales department has one purpose: to exceed your expectations from test drive to delivery. Our professional sales team is committed to a no-pressure, high integrity approach to your ownership experience. Our goal is for you to feel that the vehicle you drive away in is the perfect one for you.

Service Team
Our service department offers the best in automotive service to our customers. Our state-of-the-art facility features the most current diagnostic and repair equipment available and our highly skilled factory-trained technicians will deliver efficient, quality vehicle care.

Finance Team
We have assembled a team of professionals specializing in a variety of financial solutions. We work with many financial institutions to assist every customer with their unique credit needs.

For a quick response, you can apply for credit online. It only takes a moment to complete our secure application

GARY MATHEWS KIA
511 N Riverside Drive
Clarksville, TN 37040
(931) 266-4716

Owner Gary Mathews/ Co-Owner-GM Terry Yarbrough