New Book - Bootstrapping With A Paycheck

MENLO PARK, Calif. - Nov. 12, 2014 - PRLog -- For everyone who has a great business idea, but can’t imagine how to get it off the ground without earning your current salary, Sramana Mitra (http://www.sramanamitra.com/bio/) has written her latest Entrepreneur Journeys book, Bootstrapping With A Paycheck (http://www.amazon.com/dp/B00OIE5J78) (Amazon Kindle), to show the various ways others have successfully done just that.

In this book, Sramana shares her conversations with thirteen entrepreneurs who have built sizable businesses while navigating the messy, cash-strapped startup phases using their own paychecks, or their spouses’ income. Four examples of bootstrapping couples are included. Sramana gives readers the experience of sitting down with each of these entrepreneurs over a cup of coffee and discussing the gory details of their decisions.

Risk-appetite varies from entrepreneur to entrepreneur. Family situations, financial obligations and constraints often get in the way of entrepreneurial dreams. Sramana’s message throughout, to take a flexible, pragmatic approach towards building startups, is especially encouraging.

Silicon Valley entrepreneur, strategist and writer, Sramana Mitra is founder of the One Million by One Million (1M/1M) (http://1mby1m.com/) global virtual incubator. 1M/1M aims to nurture a million entrepreneurs to reach a million dollars each in annual revenue. In addition to her mentoring and consulting work through 1M/1M, Sramana writes about the intersection of technology and entrepreneurship on her blog, Sramana Mitra On Strategy (http://www.sramanamitra.com/). Her articles can also be found at The Huffington Post (http://www.huffingtonpost.com/sramana-mitra/), Wired Innovation Insights (http://insights.wired.com/profiles/blog/list?user=2xvxm72le1jn1#axzz32I1kqMkb), Harvard Business Review (http://blogs.hbr.org/sramana-mitra/), and Forbes (http://www.forbes.com/2009/11/05/innovation-ayn-rand-intelligent-technology-capitalism.html).

Sramana is available to discuss different ways to bootstrap a business while holding a full-time job. Please let me know whether or not you are interested in scheduling an interview with Sramana Mitra.