A new consumer first approach to brand incentives and rewards

With so many competing technologies spamming consumers with unwanted information GLIIF offers a consumer first opt in solution for incentives and rewards.
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MOUNTAIN VIEW, Calif. - Nov. 11, 2014 - PRLog -- We are inundating with information on a daily basis. The majority of it is generally unwanted. Technology like NFC is being used to create interactive shopping experiences. This includes iBeacon and similar options. Can you imaging walking into a retail space where full deployment has taken place?  Every step you take is going to initiate a new message or advertisement to entice a consumer to buy. Probably it would be about three steps before that feature was turned off permanently.

GLIIF, a start up company in Mountain View California, is introducing a new technology that consumers can use to form a relationship with the brands they love. An action is required, the auto-detection of a branded encrypted image. Once this action is taken the consumer is now linked and can receive special deals from that brand only via the GLIIF Reader mobile app. That can be exclusive offers, discounts, product release information or event invitations. The beauty of the system is the consumer will only receive information from the brands they love.

This opt in consumer first approach is rare these days. " We created GLIIF with a consumer first mentality", says Alan Bologlu, Founder. " There is too much spam inundating us on a daily basis. First observation is that we are a custom QR Code. That is far from the truth. We have combined image recognition with the user awareness of a 2D tag. Our brands, typically high end, understand that their consumer base does not want to bend the rules of communication. Ultimately when our solution is integrated into advertising the brand is telling the consumers that they care, that they want a private relationship and that they appreciate the interest of the consumer."

The consumer in turn gets exclusive information. Lets face we all want to feel special. We also like to be the first to know and have the ability to share exclusive information. The GLIIF solution makes everyone socially relevant. You gain inside information via the platform.

Another fantastic feature of the application for consumers is the integrated vCard GLIIF. All of your profile information on GLIIF.com is associated with the image. That is your email, phone, all of your social networking sites , etc.... Finally a solution that connects everything in the cloud. Building the image is easy. It can be displayed on all of your social sites and once scanned the individual scanning it has the option to share their information with you as well. The if you change your job or email or any other part of your profile, anyone who has scanned you image has your updated information instantly. It really is the coolest way to stay connected and current.

The GLIIF app is free. So is the vCard integration and images for social networking sites. The opt in, consumer first philosophy of the marketing solution is currently being deployed by brands internationally.  The brands understand that a exclusive relationship with a individual who loves their products is more powerful then a then a broad all encompassing campaign and are willing to reward there special consumers with the information and exclusive deals they want.

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Tags:Gliif, Ibeacon, Vcard, Consumer Experience, Shopper Marketing
Industry:Consumer, Technology
Location:Mountain View - California - United States
Subject:Products
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