Topps First-Ever Daily Wall Art Prints on Topps.com Prove To Be A Hit During The MLB Postseason

Madison Bumgarner, Travis Ishikawa, Among Those Most Requested As Topps/Bloomberg Sports MLB Playoff Player of the Day
By: Joe Favorito
 
 
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* World Series
* Madison Bumgarner
* Giants
* Mlb
* Topps

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* Sports

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* New York City - New York - US

NEW YORK - Oct. 31, 2014 - PRLog -- The Topps Company, Inc. today announced a tremendous response to their first-ever digital daily venture tied to the MLB Postseason. For the first time, Topps unveiled one of a kind wall art every day during the postseason with the “MLB Playoff Player of the Day,” wall art print as selected by Topps and Bloomberg Sports, the world’s leaders in sports analytic technology and the newest member of the STATS global network. Following the completion of every day of the postseason, fans went to Topps.com to see who had been selected both by a combination of popularity as well as statistical analysis and downloaded that player’s custom wall art to be shipped to them the next day. The player and wall art was also be featured every day on Bsports’ “Stats Insights,” show on Fantasy Sports Network. Hosted by Shannon Sommerville, “Stats Insights” is BSports nightly look at all things in sports analytics at 6:30 pm EDT.

“The response from fans who logged on to view and purchase the wall art exceeded what we were anticipating in the first year, and shows we are on the right track as we expand our business offerings going forward,” said Jeff Heckman, Manager of Marketing, Topps Digital. "The immediacy and the quality of the wall art print were beyond reproach, and created a hot new instant collectable that will be a staple for years to come.”

Leading the way amongst the best sellers were a trio of San Francisco Giants; Madison Bumgarner, Travis Ishikawa, and Joe Panik, followed by the Royals Eric Hosmer and Lorenzo Cain.

Additionally, Topps will be offering limited edition prints of the top five performers of the entire postseason based on Bloomberg Sports’ customized B-Rank analytic system.  The players in that group are: Bumgarner, Washington’s Bryce Harper, Kansas City’s Mike Moustakas, St. Louis’ Matt Carpenter, and Kansas City’s Yordano Ventura. An additional limited edition set of every one of the “Players of The Game” is also available for the first time at www.topps.com.

ABOUT THE TOPPS COMPANY, INC.


Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. Topps' leading sports and entertainment products include Major League Baseball, National Football League, English Premier League, Bundesliga, Indian Premier League, WWE, UFC, Wacky Packages, Garbage Pail Kids and other trading cards, sticker album collections, and collectible games. Topps' newest division is Topps Digital, which is focused on bringing the iconic Topps brand to new users through digital media. Visit www.topps.com for more information.

About STATS LLC

STATS is the world's leading sports technology, data and content company. The company passionately abides by a mission to revolutionize the way sports contests are viewed, understood, played and enjoyed. STATS' calling card consists of real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation and SportVU technology. STATS' worldwide client network of media companies and professional sports leagues and teams utilize a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis, and tactical coaching tools. STATS is owned by Vista Equity Partners. For a complete tour of STATS' sports content portfolio and solutions, visit www.stats.com.

About Bloomberg Sports

Launched in 2010, Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies it to the vast data analysis opportunities in sports. Bloomberg Sports’ professional products for teams, broadcasters and athletes include a comprehensive baseball scouting, data and video system now used by almost all Major League Baseball clubs. The company also has introduced a consumer soccer product for European football, “Match Analysis,” a powerful predictive and analytic tool forecasting game results, as well as “Stats Insights,” a comprehensive blog that contains original content and analysis for the five major European football leagues as well as the NFL, NHL, MLB, and NBA. Bloomberg Sports has been named by SportPro Magazine as one of “Fifty Brands Shaping Global Sport in 2014,” by Mashable as one of its “Five Most Innovative Sports Brands for 2012,” by The Sports Business Journal as a Finalist for “Best In Sports Technology” in 2012 and by Fast Company Magazine as one of the “Most Innovative Companies in Sports” in 2011. For more information, please go to BSports.com.

Contact: Joe Favorito, BSports/Topps |+1 917-566-8345 | fatherknickerbocker1@yahoo.com

Nick Stamm, STATS LLC | +1 847-583-2110 |stamm@stats.com

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Tags:World Series, Madison Bumgarner, Giants, Mlb, Topps
Industry:Marketing, Sports
Location:New York City - New York - United States
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