New Amazon Best Seller Shows How Businesses Can Attract More Customers with Internet Marketing

WAYLAND, Mass. - Oct. 29, 2014 - PRLog -- John G Kelly, a Wayland MA internet marketing expert has written a book called “Stress Free Internet Marketing For Businesses: 7 Steps to Grow Your Profits and Financial Peace of Mind”.  It has instantly become a number 1 best seller in the Kindle Store. Find it here http://www.amazon.com/dp/B00OVEAISA

It has clearly struck a chord as sales took off rapidly and the rave reviews are beginning to roll in.  The book starts off by recognizing that virtually everyone, consumers as well as businesses searches online for the products and services they need.  If local businesses could attract these potential customers when they search for their type of products or services, it could bring in 5, 15 or 30 new customers a month...or more depending on search volume.  That increase in sales would make a big difference for most businesses.

Every business would like to attract leads and new customers online.  However the reality is that a great many don't believe their website fulfills this promise. That's not too surprising the author John G. Kelly says because “If you build it, they will come” simply does not apply online. Being “found” in the search results requires “internet marketing" but the challenge is that the field is awash with confusing jargon filled options : SEO or Search Engine Optimization, pay per click, latent semantic indexing, keyword density, bounce rates, visitor engagement and re-marketing to name a few.  They are very different to the traditional media like newspaper ads, coupon books and Yellow Pages and require a whole new language and a different set of skills.

The key goal of internet marketing is to attract visitors who are interested in your goods or services to your main online presence which is normally a website.  The search engines provide most of that kind of traffic after someone searches for a topic, product or service.  The key goal is use internet marketing to put content and programs in place that help you get found on Page 1 of Google because if you slip to page 2 you are essentially invisible.

Internet marketing itself has changed dramatically in the last few years.  Changes made by Google and the other search engines to their algorithms have  drastically affected how sites get ranked on page 1 of the Google/Bing/Yahoo results.  Tactics that were used to rank you highly just 3 years ago today will negatively affect your site.

“Most local businesses today are working hard on the business itself” the author John G. Kelly commented “They find it really difficult to break away and work out which strategies and tactics they should use online and then implement them.” This book was written with those issues in mind.   It provides businesses with excellent usable content that cuts through the options, the clutter and the stress around internet marketing.  It details 7 steps covering what to do and where to do it so that businesses can grow their profits and financial peace of mind.