Sourcerer Explains why an Event Planner needs to be an Admin & Marketing Whizz too!

Oct. 21, 2014 - PRLog -- When you work alongside an event planner you’ll be amazed by inspired ideas for themed parties your wildest imagination could never even have conceived. And in awe of how anything down to the tiniest detail can be sourced thanks to a vast network of contacts.

This is all great because you quite simply don’t have the time – or probably the contacts – to be doing all the organising for your next corporate event. Instead you can leave everything coordination and planning related to your event organiser and simply follow the to-do list or delegate to one of your team to take care of the practicalities, like preparing the database for the guest list, mailing invitations, preparing presentations and promoting the event.

Of course, it may be the case that you or your team don’t have time to take care of the practicalities either. After all, you already had your own jobs to do before the powers that be decided to put on an event!

Sourcerer Events (http://www.sourcerer-events.co.uk) say this is precisely where the benefits of choosing an event planner who also offers business support kick in. Not only will they sport the chief organiser hat, they’ll also bring capable hands to the wheel and get down to the nitty gritty of making everything actually happen in a practical sense.

Shelley Morris, founder of Sourcerer Events, explains how an event-planner-come-business-support-expert can take the weight off your shoulders when it’s time to organise your next business event:

Database preparation
“Guests don’t invite themselves! If you are holding an external event then you’ll need to carefully target the right people. Not only can we cleanse your database to ensure all contact details are up to date, we can also help you sort it into categories to enable targeting. We can then produce mailing labels for you, all ready to despatch your invitations. No database? If you’ve simply got a whole batch of business cards or emails then we’ll collate everything and put it into digital format for you – job done!”

Invitations
“We can organise not just the design of your invitations, but get them all written out for you too, enveloped, stamped and mailed. And we’ll make sure it’s all done in good time too. Later we can produce and send follow-up letters or emails to capture any potential guests who are yet to respond. We’ll literally take care of everything, from writing to sending and dealing with responses on your behalf.”

Event Promotion
“You need to get the word out about your event, but how? You’ve mailed your contact list, but are keen to attract guests from outside your existing network. So first we’ll ascertain your budget, and then we’ll put a plan together to market your event. This could involve advertising in target publications, issuing a press release to the media and even a spot of social networking. Absolutely everything, from negotiating ad rates to copy writing and managing a social media campaign can be taken care of by Sourcerer Events and Sourcerer Business Support.”

Event tools
“On the day of course you’ll expect your event organiser to have arranged all the audio visual and presentation tools you’ll need. But what about hand outs? Work sheets? PowerPoint presentations? Yes you’ve guessed it: Sourcerer can take care of all of the above too! From planning what you need to copy writing and designing printed and digital material including engaging PowerPoint presentations and after-event surveys, it’s all within our realm of capabilities.”

If your last event saw you tearing your hair out desperately trying to deal with all the practicalities on top of your already stretched workload, next time reach out to an event planner who can take the lot off your shoulders. Talk to Sourcerer Events who will lighten the load right across the board!

Sourcerer Events are professional events managers and business support experts covering Essex and London. If you would like assistance in organising your next event, call 01371811108 or email shelley@sourcerer-events.co.uk.