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Follow on Google News | ![]() Hyper-Flexibility Critical in an Always Connected Social WorldTed Coiné author of the new book, A World Gone Social, joins World Strategy Week panel
By: Switch and Shift on World Strategy Week His focus on how social media has fundamentally changed the way businesses innovate, build teams, and serve customers speaks to the importance of change. In this new digital age, organizations that don't embrace social media and new technology as tools for communication, connectedness and innovation, will be destined to fail. "In order to thrive in the Social Age," says Coiné, "organizations must build trust-based relationships, lead with purpose, and enable employees to do work that matters." Technology enables people to connect in ways that weren't possible before, with leaders whom they would never have been able to connect with prior to the Social Age. It's incumbent upon organizations to empower their people to make those connections, build those teams, and create meaningful work that drives the organization forward. Watch this interview with authors Ted Coiné and Mark Babbit about their book, A World Gone Social, for a taste of what's to come during #WorldStrategyWeek. https://www.youtube.com/ End
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