Changing shopper dynamics ushers in new trends in market analyses

Oct. 2, 2014 - PRLog -- Changing shopper dynamics ushers in new trends in market analyses

Product of Year Panel hosts the discussion focusing on research methodologies targeting the evolving shopping preferences of consumers

The Product of the Year [POY] brand recognition umbrella, renowned across 42 countries worldwide for supporting excellence in product innovation, recently hosted a successful forum, which highlighted the evolving research methodologies on understanding shopping behaviour of consumers.

In the first-of-its-kind POY Talk held in Dubai recently, Product of the Year brought a diverse mix of experts who focused on the future-shaping trends in shopper marketing research amidst changing consumer dynamics – bringing together technology, science, psychology and shopping behavior.

The talk was held under the theme ‘Getting Under the Skin of Shoppers’ and over 100 marketing managers from over 30 multinational and regional clients in the consumer goods sector, including POY’s local and regional partners, took part.

Roy Armale, Planning Director at Ogilvy Action MENA, shed light on biometric research and understanding the context behind shoppers’ decisions, while Amine Issa from Mayo Clinic Everest Research focused on medical research technologies that can assist marketers in mining consumer insights.

The discussion also involved Ms. Mariam Chahin from Marks & Spencer, Al Futtaim Group, who highlighted the importance of analytics in a retail environment, while Wael Habchi, group shopper marketing manager at healthcare company GlaxoSmithKline (GSK] emphasized the tools and techniques to monitor shopping behaviour.

Dory Kfoury, CEO – Middle East and Africa for Product of the Year, said: “As the world’s largest consumer-voted program, we have always believed in understanding the consumers’ shopping behavior pattern. The participants and audience had an enriching experience in the first POY Talk and we are quite excited to continue with the initiative in the coming years.”

The Product of the Year Middle East award serves as a shortcut for the shoppers in the supermarket as an approved and trusted sign of quality. For manufacturers of the winning products, the POY recognition is a powerful marketing message proven to increase product trial, awareness, distribution and sales. Globally, POY has been working with over 100 multinationals and a number of local and regional companies.

About Product of the Year Gulf 2014:

Product of the Year Gulf 2014 is the first-of-its-kind independent and prestigious award that recognizes excellence in quality and innovation in the consumer goods sector and is the only one of its kind that is voted 100% by consumers themselves. The Product of the Year label is renowned across 42 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. The Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative face to face study.

Media Contact:

Shadi Abou Assi

Into All Marketing Solutions

04/ 4211568

Shadi@into-all.com