Valuiza launch helps businesses maximize the value of their customers

SYDNEY - Sept. 20, 2014 - PRLog -- Valuiza’s new cloud-based service (www.valuiza.com) was launched globally on September 16, 2014.

Valuiza was developed to help businesses of all sizes make more money by improving customer acquisition, retention and growth. The service uniquely empowers business owners and executives to quickly and easily execute online surveys of current and former customers, calculate customer lifetime value (both pre survey and using survey results), undertake 'what-if' planning and access a detailed action plan for improved performance.

The idea for Valuiza first emerged while the Founder and CEO, Ray McHale, was completing doctoral research to identify the key drivers of relationship strength in the financial services industry. “At the time I was searching for a way to really understand what my customers were thinking and their future intentions and value so I could take action on what was going to have the biggest and best impact on customer retention and growth” Dr McHale explained. “But the only tools available were ineffective and simplistic satisfaction and single question surveys that provided very little insight”.

As a direct result of his research, Dr McHale developed the leading metric for measuring strength of customer relationships, StoRI™ (Strength of Relationship Index™). After commercial deployment of this patented approach across a range of industries, it is now a key component of the Valuiza service because it not only identifies the overall strength of customer relationships but also accurately identifies the underlying drivers and their impact on financial outcomes. “This is the ‘secret sauce’ and really gives business owners a fantastic advantage when it comes to deciding how to maximize the value of their customers and their businesses” Dr McHale added.

Valuiza is the only cloud-based service that combines the key elements of customer feedback and insights, customer lifetime value calculation, what-if tool and identification of business impacts to drive business value.

“The inclusion of customer lifetime value was a must have because it is such a critical metric for businesses who are rightly focused on the one group that will decide their fate – customers. And my research indicated that less than 50% of all businesses had the capacity or knowledge to calculate lifetime value, so we’ve made it much more accessible and useful when combined with customer insights” Dr McHale said.

Plans are already in place to add advanced features, including giving users access to a Benchmark function. This will provide invaluable information so businesses can benchmark their own performance against other anonymised users. For instance, they will be able to compare their performance on the StoRI™ and customer lifetime value metrics and integral components to identify areas for attention.

Valuiza is offering a 14 day free trial of the service to celebrate the launch.