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Modern Postcard® To Offer Smart Retail Customer Acquisition & Retention Solutions during Shop.Org
Owners and marketers from retail and e-tail businesses are invited to Modern Booth #815 to learn valuable marketing formulas that help boost sales and brand awareness.
By: Modern Postcard
“This is our first year at Shop.org and we are really excited to attend! We have several large customers in the retail industry and it will be great to introduce our tested formats and services to a new audience,” said Keith Goodman, Vice President of Corporate Solutions for Modern Postcard.
Many studies have shown the benefits of direct mail marketing over other marketing channels for retailers, whether it be a physical store or online venture. For example, 65% of online Americans have made a product or service purchase thanks to direct mail (ExactTarget Channel Preference Survey). Also, 40% of online purchases are influenced by an offline channel (iProspect Study). In comparison to email, prospect response rates from direct mail are more than 20X higher (2013 DMA Statistical Fact Book).
Modern has worked with a variety of both brick and mortar and online retail businesses over the years, such as Calvin Klein, Ancestry.com, Van Heusen, USMR, Seamless and FreshDirect. The Company focuses on understanding each organization’
“Although the combination of storefront and online distribution of products has been going on for years, the cross marketing has been going through a constant evolution. Modern Postcard has successfully bridged the two by combining our leading data services with creative, print, mailing, email and mobile services. This provides a complete solution that helps retailers and online merchants through all aspects of their marketing responsibilities,”
Shop.org is a 2.5-day digital retail event, taking place at the Washington State Convention Center in Seattle. Over 5,200 digital and multichannel retailers will attend the expo, networking events and a variety of educational sessions. The Shop.org website (http://summit14.shop.org/
Modern customers and Shop.org attendees will also be invited to The Company’s Direct Mail Crash Course (DMCC). The DMCC, a national seminar series, will be held at the Modern Postcard Headquarters in Carlsbad on Wednesday, October 15, 2014. With free registration, free breakfast and lunch, and a free printing voucher, The Company wants to provide a complimentary and beneficial opportunity for attendees to learn new and proven strategies for capturing better leads and driving increased revenues.
“Businesses today have a committed focus on driving revenue – and direct mail provides one of their most profitable advertising options,” said Goodman. “The idea of doing direct mail is easy, but doing it right requires some expertise. We help by teaching the attendees all the right steps to give them the highest possible chance for a successful direct mail program.”
About Modern Postcard
Located in Carlsbad, California, Modern Postcard provides expert direct marketing services, direct mail and printed promotional products, as well as integrated digital solutions. All printing, mailing and shipping is managed in-house from its state-of-the-