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Modern Postcard® Helps Local Businesses Improve ROI and Grow With its Direct Mail Crash Course
Professionals learn smart direct mail marketing tactics to help increase sales.
The DMCC, a national seminar series, will be held at the Modern Postcard Headquarters in Carlsbad on Wednesday, August 20, 2014, with check-in and registration from 9:30-10:00 am. With free registration, free breakfast and lunch, and a free printing voucher worth $250, The Company wants to provide a complimentary and beneficial opportunity for DMCC attendees to learn new and proven strategies for capturing better leads and driving increased revenues.
The presenters include two top direct mail experts with over 30 years of combined experience in the industry. Keith Goodman is a 20-year direct marketing veteran who has helped companies such as Calvin Klein, The Blue Man Group and Amway increase their direct mail profitability and achieve greater return on investment for their marketing dollars. Dan Anglin, a list development expert, has 10 years of data experience and has worked with Fortune 500 firms such as Microsoft, AOL and Time Warner.
“Businesses today have a committed focus on driving revenue – and direct mail provides one of their most profitable advertising options,” said Keith Goodman, Vice President of Corporate Solutions for Modern Postcard. “The idea of doing direct mail is easy, but doing it right requires some expertise. We help by teaching the attendees all the right steps to give them the highest possible chance for a successful direct mail program.”
The interactive DMCC seminar features real client examples and will include topics that cover:
· Direct Mail Unleashed – why and how to use direct mail to turn expectations into revenue; plus copy, graphics, testing and tracking
· Understanding List and Data Opportunities – how to improve prospect targeting and where to find millions more; plus, powerful profiling from your existing customer base
· Improving Mail Delivery and Reducing Postage Costs – mail at the lowest possible rates to improve ROI with secret strategies for cutting costs and enhancing delivery on every mailing
“Many marketers don’t realize how critical data is to the success of their direct mail campaigns,” said Dan Anglin, List & Data Solutions Manager for Modern Postcard. “…and there are so many new data products available on the market that it is hard to understand when to use the different solutions. We walk the attendees through everything they need to know, from simple solutions to more complex projects, such as modeling their existing database to identify prospects that most resemble their best existing customers.”
More on Direct Mail Marketing
Direct mail is one of the most effective types of advertising a business can do today. According to the Mail Moment™ research gathered by the USPS, 98 percent of consumers bring in the mail the day it is delivered; and according to Target Marketing Magazine’s 2013 Media Study, the channel that delivers the strongest ROI for customer acquisition and retention is Direct Mail.
With the new technologies available in direct marketing, today’s smart marketers are learning how to better integrate new media and social media marketing, including Facebook, Twitter and other social networks, with traditional mass media, print and direct mail campaigns to maximize the effectiveness of their advertising dollars. Lead generation and customer acquisition is one of the most coveted aspects of marketing, but it must be successfully targeted to the right customers. Direct marketing and direct mail services can be a very powerful and cost-effective sales tool when done properly, whether you are a small business, medium-sized company, or a large corporation.
About Modern Postcard
Located in Carlsbad, California, Modern Postcard provides expert direct marketing services, direct mail and printed promotional products, as well as integrated digital solutions. All printing, mailing and shipping is managed in-house from its state-of-the-