The much awaited book on Social media marketing is here

This book on social media marketing focuses on:Brand engagement with consumer research metrics. Quality & relevance of content to readers. Process in creating successful social media marketing campaigns. Focus on ROI, Management goals & SEO
Social media marketing brand ROI BOOK Ananth V
Social media marketing brand ROI BOOK Ananth V
MUMBAI, India - Aug. 4, 2014 - PRLog -- Dear Readers,

It gives us immense pleasure to share the launch of the new book "Social media marketing brand ROI" by our CEO Mr.Ananthanarayanan V (Ananth)

This book will be useful to CMO's, CEO's & Senior Marketing professionals planning digital marketing and social media campaigns based on ROI and consumer research metrics.

Get your copy now -


• What is social media marketing?

• What is social media quotient (SMQ)? How do I measure my brand’s SMQ?

• Will social media marketing campaign really help my company or brand?

• How to get started?

• Which social networking site to choose?

What type of messages really appeals to end users on social media? (How do contests, freebies, etc impact them?) – “RESEARCH” based insights

• How safe is it to have an engaging relationship in real-time with my end users?

Trends: Should I be a part of the frenzy, just because everyone is talking about it?

What do I track and how often do I measure my social media digital campaigns across my brand’s varied marketing strategies?

• What do I do with my company’s traditional marketing strategies meanwhile?

Best time to post on social media

Sales conversions and social media ROI metrics

   oLTV (lifetime value of a customer)

   oCPC (Cost per customer)

   oCAC (Customer acquisition cost)

   oYour SMQ® – Your Social media quotient tools and process

• Test your SOCIAL MEDIA BRAND quotient. The questions are based on this book

WIN a surprise gift!


- Social media misconceptions cleared

- Creative story telling using social media

- Power SEO – Simple tips for quick website optimization

- Key branding rules online

- Don’t make a social faux pas

& also few useful resources, posts and ‘case study’ links for downloads.

ROI that we will be looking into:

   •SEO (Search engine optimization)

   •Higher Brand reach

   •Quality brand engagement

   •Reaching target specific consumers

   •Brand monitoring

   •What to measure and how to measure it?

   •Lead enquiries and ‘Sales’ conversions

GET YOUR BOOK copy here:

- Ebook here -

- Hard copy Paperback here -

Have a wonderful and resourceful social media brand engagement with your end users.

Social Media Team

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