Demand for Personalized Digital Cameras Boosting European Market: TechNavio Report

LONDON - July 30, 2014 - PRLog -- TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on theDigital Camera Market in Europe. The report indicates immense growth potential for the respective market during the forecast period thanks to the upsurge in demand for personalized digital cameras with advanced features.

Digital cameras can be classified into built-in lens cameras (basic point-and-shoots) interchangeable lens cameras like DSLRs and Mirrorless Interchangeable Lens Camera (MILCs).

“The digital camera market in Europe is witnessing an increase in the price of high-end digital cameras. Though the market is driven by sales of less expensive, low-end digital cameras, there has been an increase in demand for high-end digital cameras. Therefore, vendors are focused on introducing advanced digital cameras in the market to attract consumers into their buying cycle,” says Faisal Ghaus, Vice President of TechNavio Research

The demand for digital cameras is observed predominantly in the replacement market because of the diminutive replacement cycle of digital cameras (about three to four years) and their dipping costs.

These factors encourage existing end-users to improve their old compact cameras with technologically advanced cameras that offer supplementary features at low prices eventually contributing to the market's growth.

Moreover, the deterioration in the costs of premium interchangeable lens cameras has also led to increased demand among consumers thereby accelerating the market growth.

To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

If you are interested in more information on this topic and our upcoming research on Digital Camera market in Europe 2014-2018 (http://www.technavio.com/report/digital-camera-market-in-...), please send an e-mail to media@TechNavio.com

About TechNavio

TechNavio is a leading global technology research and advisory company. Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year. We cover more than 500 technologies across 80 countries.

We focus on emerging trends that can shape a market, and model these trends using a mix of quantitative and qualitative tools in our proprietary research methodologies in order to build forecasts across market segments and geographies. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a constantly changing technology market scenario.

TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Our analysts obtain the information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

Our large and growing base of happy customers include technology suppliers, end users, consulting companies, investment firms, research institutes and media worldwide.