Soundview to Publish Summary of The Innovative Sale by Mark Donnolo

PHILADELPHIA - July 24, 2014 - PRLog -- Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers. Learn more at http://www.summary.com/book-summaries/_/the-innovative-sale.

Mark is a founder of the SalesGlobe Forum. He is also founder and Managing Partner of SalesGlobe, an executive professional services organization. Mark was a Partner with Fontis, an advisory and investment organization which launched CoalTek, an emerging clean energy technology company. He was a Senior Vice President with MarketBridge, leading the firm’s Sales Effectiveness Practice. He was also a Partner and Senior Vice President with Sibson Consulting, where he was on the firm’s management team and led its Sales & Marketing Effectiveness Practice.

Mark holds an MBA from the University of North Carolina at Chapel Hill and a BFA from The University of the Arts in Philadelphia. Mark speaks on sales and marketing topics and has been published in publications that include Fortune, Sales & Marketing Management, Selling Power, Telephony, Investment Property, Telecommunications, Velocity, Workspan, American Way and Marketing News.

About Soundview Executive Book Summaries

Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.