New Recruitment Approaches in 2014

July 21, 2014 - PRLog -- Author: Chris Moriarty (https://www.linkedin.com/pub/chris-moriarty/95/220/a91) – Recruitment Specialist at The Elite Connect

At the recent conference in San Francisco, hosted by the real estate industry’s leading national publication, Inman News, it became abundantly clear very quickly that the preeminent buzz throughout the duration of the get-together was about ways broker/owners and real estate firms in general can maximize profits, evolve for shifting trends and reach a wider audience when it comes to recruiting top-producing agents and increasing customer involvement with buyers and sellers.

Paul Hagey, staff writer for Inman News, wrote a very interesting article (http://www.inman.com/2014/07/16/millennial-clients-and-agents-dont-just-knock-on-your-door-you-have-to-go-out-and-find-them/) reflecting on how brokers are approaching new millennial recruits and how this new generation of “activist” type of mentalists are finding their preference in combining their work ethic with their altruistic streak. Many brokers are adapting their pitch to include community involvement, non-profit organization interests and other thought-conscious pursuits as they approach agents they are interested in acquiring.

The key to all of these approaches is not only to be smart but to be current, relevant and in tune with the trends of national conscience and awareness on both the personal and global levels. As more options arise and become available, agents realize their “free-agency” status; they realize they are in a position to explore their options more and more and therefore are more susceptible to aggressive recruitment practices from companies like mine, The Elite Connect, which persistently go after recruits for our clients and bring these business people, open to exploring all of their options for increased business opportunities as well as entertaining all opportunities aligned with individual philosophy and personal preference. Our approach is individualized for each client yet, in the final analysis, comes down to the agent’s open-mindedness when it comes to exploring their options and keeping abreast of all the various possibilities as they move forward in their careers.

As this conference winds down and everyone heads back to their individual markets, the similarities of these business propositions bubbles to the surface and the people making decisions must realize that each market really isn’t that different when you look at them from the human level. As much as New York differs from Newburgh and Raleigh does from Ralston, they really aren’t that much different if you are looking at the areas as regions made up of the individuals that comprise the area and while political differences may cut deep, people at their very core aren’t that different from place-to-place at all. We have things that interest us, we have things that concern us and we have things that motivate us in different directions and these commonalities connect us at the core. It’s only sensible that broker/owners concern themselves with aligning their marketing strategies around the issues that speak to us as individuals on a very human level. We in the recruitment business would be remiss not to notice and follow this lead as we move forward in attempting to move agents from one broker to another.

At the end of the day, the thing that brought top-producing agent and Inman News award winner for Most Innovative Realtor of 2014, Hans Wydler of Washington DC, to agree to take a meeting with my client Jason Sherman of Real Living at Home for the purposes of recruitment, was this business interest in keeping abreast of nuances, trends and options for the future. It was the smart business sense of Hans colliding with my aggressive and effective recruitment practice that married like a perfect storm to bring Hans Wydler to the office of The Elite Connects client Jason Sherman. While Jason has not yet signed Hans to his firm, both men understand that the simple and basic opportunity to connect and build relationships is at the very core of the real estate business and they are both better equipped as the result.