Weathermatic Adds Key Personnel to Address Growing Smart Irrigation Control Market

Merritt, McCafferty, Emadiazar and Roberts add key skills to experienced team to address technology and sales needs
DALLAS - July 14, 2014 - PRLog -- Weathermatic is announcing the hiring of several key new team members to address the growing demand for its Smart irrigation control technology and services from landscape maintenance contractor and public agency customers.  The company has experienced strong growth in the SmartLink web-based control business in the last year.  Revenue from the segment grew more than 80% year-over-year and software alone now represents 7% of global company sales.

Tyler Merritt has been named Director of Software Engineering.  Tyler has spent eight years in the technology space holding various technical and business development roles with Fonality and Cardinal Broadband.  Tyler’s experience in helping develop fast growing technology firms makes him a perfect fit for Weathermatic at this stage of growth.  Tyler is also founder and lead developer of Field Harmony, a cloud-based field services application.

Mike McCafferty, P.E. has joined the engineering team, managing hardware and firmware design and development. Mike has over eighteen years of experience in electronics design and engineering, serving most recently as Senior Electronics Design Engineer at Flextronics Corporation, developing medical products and equipment. Mike holds has a BSEE degree from Texas Tech University and is a licensed professional engineer in the state of Texas.

Melody Emadiazar joins Weathermatic after fourteen years experience in recycling and water resource management with the Cities of Denton and Frisco, Texas.  Melody is leading the software renewals activity. Melody is also tasked with the public agency strategy and execution.  Melody’s expertise in managing water conservation strategies for the fastest growing and most progressive cities in America makes her perfect for the role.

Michael Roberts is joining Weathermatic as Director of Inside Sales. Michael spent twenty-one years with The Coca-Cola Company leading Area Sales and International Key Account customer relationships throughout the Central US and Persian Gulf. Michael’s impressive career leading global sales teams gives him a perspective on market strategy and implementation that will be a key advantage for the company going forward.

Mike Mason, President and CEO of Weathermatic commented, “We have assembled a truly amazing team of leaders with diverse experience to help us continue to grow the Smart irrigation control business for Weathermatic.  We have learned that we need professionals like this who have a proven track record of success but also fit our culture and have a passion for helping solve the global water crisis through technology.”

These individuals will join the current team of employees with long tenure at Weathermatic to manage this phase of growth.  CEO Mike Mason has been with the company for more than twenty years.  Brodie Bruner, who leads the Services Division, has been with Weathermatic for nearly twenty years and Bill Savelle, who leads the Products Division, has more than a decade with the company and thirty years experience in the industry. The combined experience of this team and key contributions from new participants are helping the company meet the growing demand for its products and services.


Weathermatic is a leading provider of water-conserving technology and services. Using proven irrigation science and market leading technology, our solutions help maximize landscape beauty while saving billions of gallons of water. Weathermatic has been serving landscape professionals for seventy years and has a full line of products including software, controllers, sensors, valves, rotors, sprays and nozzles.  These products have been installed in more than 80 countries and on high profile properties like AT&T Cowboys Stadium, the U.S. Capitol Building, Buckingham Palace and the College Football Hall of Fame. Weathermatic also provides water-saving Sustainability Services for commercial properties that can save 20-70% in landscape water through smart irrigation technology implementation, monitoring, inspections and reporting.

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