Mission Athletecare Launches Nationwide Mobile Tour For Enduracool

The first-of-its-kind mobile cooling truck is crossing the country with over 30 stops in 14 states, helping raise awareness for the critical dangers of overheating, and the importance of cooling.
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* Serena Williams
* Dwayne Wade
* Nba
* MISSION athletecare
* David Wright

* Apparel
* Sports

* New York City - New York - US

NEW YORK - July 10, 2014 - PRLog -- MISSION Athletecare™, the innovative pioneer of the cooling category for sports and athletics today, formally launched its summer EnduraCool mobile tour, the largest and most expansive consumer program the brand has undertaken to date. Covering 14 states and over 100 days long, the tour’s goal is to raise awareness on the dangers of heat illness and the benefits of using cooling strategies, like cooling towels to stay healthy and maximize performance. The tour will combine event giveaways, product sampling, heat safety information and social media along with a retail program tied to tour stops.

“We have always felt that all of our products are experiential, and by creating this mobile tour we now literally have a vehicle where thousands of active consumers can learn more about the dangers of heat related illness and try our products first hand at some of the biggest sports and entertainment events across the country,” said CEO Josh Shaw.  “It is going to be a hot summer, and we have the perfect line of products to make sure an active audience can stay educated, informed and most importantly, cooled down from coast to coast.”

The tour unofficially kicked off the in late May and is making its way across the country  visiting baseball, beach volleyball, outdoor basketball, racing, tennis, concerts, beaches, camps, marathons and more through the end of August.

In addition to the onsite activation, MISSION has launched a social campaign with the hashtag “#ThatsCold.” The campaign will tie all forms of consumer-generated social media to the tour, with the most innovative postings receiving prize packs and other custom giveaways from MISSION and its athlete partners.

To follow along on the Tour visit. MissionAthletecare on Facebook or @MissionAthlete



Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, David Wright and others, MISSION has quickly become THE pioneer of sports innovations for athletes.  Working hand-in-hand with its athletes, trainers, doctors and scientists, MISSION is focused on “changing the game for athletes” – delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today’s athletes before, during and after competition.  The company unveiled its patent-pending Court Grip instant traction enhancer in 2011 and made an indelible mark on the game of basketball, and most recently they unleashed the revolutionary line of Enduracool instant cooling accessories.  The company has plans for releasing a host of new technologies and innovations in the months ahead as it continues on its quest for pioneering innovative sports technologies.  Find out about MISSION at Mission Athletecare — Welcome and follow us @MissionAthlete.


Wendy Kula/Mission Athletecare wendy@missionathletecare.com 781-956-1856

Joe Favorito/fatherknickerbocker1@yahoo.com/917-566-8345

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Tags:Serena Williams, Dwayne Wade, Nba, MISSION athletecare, David Wright
Industry:Apparel, Sports
Location:New York City - New York - United States
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