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Minnesota Startup Creating Apps for Political Campaigns Across the Globe
Interest in the service has come from across the world. “We were surprised when we got our first clients from Australia,” notes Camilo. Campaigns are always looking for new ways to connect with voters. They want to be able to reach supporters and encourage them to take action. Tiny Candidate has published apps for small city council races to large scale presidential campaigns. Most recently they published an app for the upcoming gubernatorial election in Guam. Guam is a territory of the United States located in the Pacific. “Having a client so far away creates some challenges based on time zones. But it's easier than having to work in different languages and with very different election laws, which we have dealt with in Panama and Brazil,” according to Camilo.
Having a mobile app and access to so many users has allowed campaigns to become more creative with the technology. Tiny Candidate was asked by a campaign in Venezuela if some sort of voter fraud reporting system could be included in the app. Campaigns are just getting used to using social media to reach voters. During the 2012 Presidential Election cycle, it's been noted how crucial apps were to mobilizing Obama supporters. And even how apps could backfire due to technical issues with the campaigns. “We have a secure platform that can continue to connect with users of the app even if the candidate's website goes down,” continues Camilo, "as our apps gather campaign information from a variety of sources.”
The apps aren’t just for getting more information from the campaign. Users of the app can share messages with their friends and can even sign up to volunteer or donate through the applications. “People are getting used to consuming information on their own terms. Our apps let you keep close to important political campaigns on your time.” shares Camilo.