Veteran Journalist and author of Learning to Breathe Fire: The Rise of CrossFit is coming to Houston

A fascinating account of CrossFit’s origins, explosive grassroots growth, and emergence as a global phenomenon
HOUSTON - July 2, 2014 - PRLog -- Veteran Journalist and author, J.C. Herz launches LEARNING TO BREATHE FIRE: The Rise of CrossFit and the Primal Future of Fitness, at CrossFit H-Town Heights on July 10, at 5pm. In her new book, Herz delves deep into this “insane fitness cult,” vividly bringing it to life. In rich and riveting detail, she explores the science behind why CrossFit works, as well as the people who champion it and the fierce spirit that fuels them.

When it comes to CrossFit, observers of the red-hot workout regimen tend to fall into two camps: true believers and those who can’t imagine what would possess someone to push that hard. Or as journalist J.C. Herz puts it, for some people it’s a “lightning bolt: this is what I’ve been searching for. The rest think it’s a sign of mental illness.”

But there’s no denying that CrossFit has recently exploded in popularity and become one of the world’s most fascinating sports subcultures. Today there are over 7,000 CrossFit gyms (or ‘boxes’) in dozens of countries, and millions of devoted participants—including elite special forces and first responders, along with plenty of regular Joes and Janes.

“Learning to Breathe Fire is one of those books that come along every generation or so that brings to life a sub-culture so vividly, so deliciously that it makes you want to run out now and become a part of it!  Written with great verve, comprehensive research and a novelist’s knack for deft characterizations, this is CrossFit’s War and Peace.”    --Charles Gaines, New York Times bestselling coauthor of Pumping Iron

Meet the Author, J.C. Herz at her book signing on Thursday, July 10, 2014 at CrossFit H-Town Heights, 2632 N. Durham Drive, Houston, TX 77008.  The event will be held from 5:00 pm – 7:00 pm.  The author will be on hand to meet and greet you, as well as sign your books!  Join us for giveaways, refreshments and pictures with the author!

About the Author:

J.C. Herz started doing CrossFit in 2010 at a gym favored by the presidential Secret Service detail. A journalist-cum-polymath and Harvard graduate, she has written for Rolling Stone, Wired, and The New York Times, conducted military research at DARPA, founded an analytics startup, and given two TED talks. She is the author of two previous books, Joystick Nation and Surfing on the Internet.

About the Book:

LEARNING TO BREATHE FIRE: The Rise of CrossFit and the Primal Future of Fitness By J.C. Herz

Crown Archetype • On Sale June 3, 2014 Hardcover • $25.00 • 978-0-385-34887-4

For more information, please visit
Contact: Theo Tsekouras, Owner & Lead Instructor          Phone: 281-989-8740

Media Contact
Rina Perez
Email:*** Email Verified
Tags:Crossfit, Houston, Gym, Best Crossfit, Wod
Industry:Fitness, Health
Location:Houston - Texas - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Page Updated Last on: Jul 02, 2014
CrossFit H-Town PRs
Trending News
Most Viewed
Top Daily News

Like PRLog?
Click to Share