IAOP Names Virtusa a Best Ten Leader for the Entertainment and Media Industry

July 1, 2014 - PRLog -- WESTBOROUGH, Mass., – (July 1, 2014) –  Virtusa Corporation , a global business consulting and IT outsourcing company that combines innovation, technology leadership and industry solutions to transform the customer experience, today announced that the International Association of Outsourcing Professionals (IAOP) has named it a Best Ten Leader for Entertainment and Media, a sub-list of the 2014 Global Outsourcing 100 list. This is the third time in five years that Virtusa has received this honor.

The Global Outsourcing 100 is an independently judged ranking of the world's best outsourcing service providers and advisors. The list and its sub-lists include service provider and advisory companies from around the world, and are essential references for companies seeking new and expanded relationships with the best organizations in the industry.

“We are honored to be recognized by IAOP for helping to transform the entertainment and media industry through the application of innovative technology,” said Harsha Kumar, senior vice president, Outsourcing and Transformational Industry Solutions, Virtusa.  “Today’s consumers of entertainment and media content are more digitally savvy than ever before, which presents both challenges and opportunities for organizations in this industry. Entertainment and media firms must keep up with this intensified demand for content that is highly digital, highly social and personalized, and distributed through multiple channels. Our mission is to help our clients not only meet this demand, but also leverage the transforming landscape to increase competitiveness and market share.”

In this age marked by “digital disruption,” organizations in the entertainment and media industry are being forced to transform their business models due to the rapid proliferation of content and a growing demand for a personalized user experience. At the same time, these organizations must adapt to constantly changing regulatory reforms. Virtusa’s unique technological capabilities combined with its rich consulting experience enable it to help its clients provide enhanced, personalized and relevant customer experiences. Harnessing the power of cloud, mobile and social, Virtusa enables entertainment and media firms to rapidly evolve and embrace the ever-changing industry trends.

“Not only do entertainment and media firms have to overcome challenges brought on by an increasingly digital world, but they must also fully understand and utilize various distribution channels,” said Praveen Purushotham, global head of Marketing at Virtusa.  “Generationally, consumers interact with content very differently, and what we do is help organizations ensure they are tailoring both their content and their distribution methods to meet the demand.”

Virtusa’s entertainment and media practice serves clients in the entertainment, broadcasting and publishing industries. The company provides cloud-based, cost-effective solutions to deliver content more efficiently over new and evolving platforms. Virtusa’s media and entertainment offerings include Business Consulting Services, Creative & Cloud / Managed Services, Personalization, Social, Digital Asset Management and Big Data and Analytics.

The full 2014 Global Outsourcing service provider and advisor list with rankings, as well as the sub-lists, can be accessed on IAOP's Web site, at http://www.iaop.org/.

About IAOP
The International Association of Outsourcing Professionals® (IAOP®) is the global, standard-setting organization and advocate for the outsourcing profession. With more than 120,000 members and affiliates worldwide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses. Visit www.IAOP.org.

About Virtusa

Virtusa provides end-to-end information technology (IT) services to Global 2000 companies. These services, which include IT consulting, application maintenance, development, systems integration and managed services, leverage a unique Platforming methodology that transforms clients’ businesses through IT rationalization. Virtusa helps customers accelerate business outcomes by consolidating, rationalizing, and modernizing their core customer-facing processes into one or more core systems.

Virtusa delivers cost-effective solutions through a global delivery model, applying advanced methods such as Agile and Accelerated Solution Design to ensure that its solutions meet the clients’ requirements.  As a result, its clients simultaneously reduce their IT operations cost while increasing their ability to meet changing business needs.

Founded in 1996 and headquartered in Massachusetts, Virtusa has operations in North America, Europe, and Asia.

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