- June 30, 2014
-- Tokyo, Japan
, (June 30, 2014) – A new research report from ioCubed sheds light on the lucrative – but difficult to crack – Japanese mobile app market. The report reveals that Japan is growing 35 percent faster than the United States app market, while Japanese consumers are outspending their American counterparts by 32 percent monthly on mobile apps.
The report, titled Japan: Land of Mobile Opportunity
, discovered that Japanese mobile consumers are far more likely to prefer paid and subscription-
based apps, rather than the advertising-
supported or “freemium”
apps favored in most of the world. The report found 72 percent of all Japanese app revenue was derived from non-advertising sources, compared to 58 percent in the United States.
The report also looked at mobile consumer demographics to understand what segments account for the largest portion of monthly mobile spending. College educated, white collar males accounted for the majority of app spending, followed closely by college educated, white collar females. Students, however, accounted for the second largest group of spenders by average spent monthly.
The report, Japan: Land of Mobile Opportunity
) is available for free download from ioCubed’s website.
ioCubed provides Japanese market localization research and consulting services to the global IT, finance, and consumer sectors.