sweetFrog Premium Frozen Yogurt Hops into Shelby

SHELBY, N.C. - June 16, 2014 - PRLog -- RICHMOND, Va (June 9, 2014) – sweetFrog Premium Frozen Yogurt is pleased to bring its self-serve, pay-by-the-ounce concept to Shelby. Located at 1230-A East Dixon Boulevard, the store opened on June 16.

“sweetFrog is frozen yogurt your way; you determine what goes in your cup, so every creation is perfect,” said Elise DiPace, Senior Creative Specialist for the company. “And along with serving our froyo, we are thrilled to begin investing in this community. We want our stores to become part of the fabric that wraps the communities we serve, and we are excited to begin making friends around Shelby!”

The Shelby store will offer more than 20 flavors and an extensive toppings bar for a do-it-yourself yogurt experience. Many of the flavors on tap will be gluten-free, non-fat, no-sugar-added, or non-dairy. In addition, the location will also be actively involved in its local community through fundraisers and Spirit Nights.

As the preeminent premium frozen yogurt retailer in the country (recently named by The Daily Meal as “America’s Best Frozen Yogurt”), sweetFrog provides an unparalleled experience with every cup of yogurt. Since its 2009 founding in Richmond, Va. by entrepreneur Derek Cha and his wife Annah, sweetFrog has expanded to over 340 stores in America, England and the Caribbean. In 2013, sweetFrog was named the fastest-growing emerging concept in the restaurant industry by Restaurant Business in its “Future 50” list. To learn more about sweetFrog, visit http://sweetfrogyogurt.com.

Contact:

Elise DiPace, Senior Creative Specialist

elise.dipace@sweetfrog.net (mailto:James.denison@sweetfrog.net)

(804) 417.4792