Creating an Advanced Training Curriculum

MALVERN, Pa. - June 5, 2014 - PRLog -- Discover how learning professionals successfully created an advanced training solution for sales reps at Biogen Idec. Marcus Hswe, a Consultant at Performance Development Group (PDG), and Mark Lockett,  Director of Commercial Training on the Biogen Idec Commercial Training Team, are presenting at the SPBT Annual Conference in Grapevine Texas on June 10 on the topic The Next Generation: Creating an Advanced Training Curriculum.

Participants will learn to:

·         Promote the effectiveness and impact of an advanced training curriculum design and development model

·         Identify the drivers for enabling a successful advanced  training curriculum

·         Identify how a patient-centric selling model can build more effective relationships with health care providers

Biogen Idec has successfully helped Multiple Sclerosis (MS) patients manage their disease for years. To capitalize on that success, the organization benchmarked its best sales reps to evaluate how optimal behaviors can be adopted by those who work directly with health care providers.

The result was the Advanced Training Curriculum to meet the following challenges for rep training:

·         Make it a WOW factor

·         Get away from “me too” and make it unique

·         Must be motivational and engaging

·         Centers on retaining top talent

·         Supplements current rewards system

This curriculum leveraged the Patient-Centric Model, a relationship-based sales approach that focuses the conversation on a health care provider’s patients and their individual cases. With this Patient-Centric approach, Biogen Idec trains the sales team on specific actions to build and maintain those relationships to drive revenue and market share. More information on the presentation The Next Generation: Creating an Advanced Training Curriculum and how to register can be found on the SPBT Annual Conference website at http://spbt2014.com.

PDG is a global leader in providing workforce transformation solutions which build value for their clients by aligning workforce performance with corporate strategy. They work with their clients to create the strategy, develop the solutions and provide a scalable implementation capability to drive bottom line results through improved workforce performance. Privately held since 2002 and headquartered in Malvern, PA. PDG offers a comprehensive suite of products and services that support the entire workforce transformation lifecycle. To learn more about PDG go to www.performdev.com or call 610.854.4400.