Springtime Is The Right Time For Solitaire Engagement Rings

June 5, 2014 - PRLog -- March 15, 2014, Shrewsbury, MA-The amount of money and time that is spent on documenting the trends in fashion is staggering. Now with social media apps being such an integral part of everyone’s life, people are continually coming up with new ways to attract attention to the products they want you to buy. Videos designed as short movies are actually ads that quickly go viral. Cookies that track the websites you visit allow advertisers to target you directly with advertisements that reflect recent trends in how you spend your money. The world of jewelry is no different, with one major exception: solitaire engagement rings.

The reason why engagement rings and other wedding jewelry seems to be immune to this constant bombardment of advertising is that when it comes to buying this style of jewelry, whatever is the latest and newest doesn’t make it the best. This is the one line of jewelry, above all others, that people have a thought process of precisely what they want their engagement and wedding set to look like. Many people, both men and women, have an idea of the engagement ring they want long before they have any idea with whom they are going to share their life.

“The most important thing we look for when working with designers of solitaire rings is if they can maintain a classic, traditional look,” said one senior buyer from Sachs Jewelers when they introduced their new jewelry collections for Spring 2014. “We certainly understand that there are always new materials and designs that become available, and we certainly want to offer our clientele the widest range of options. But, as a fourth generation family business that has been selling solitaire engagement rings to just as many generations of people, we know what look sells year in and year out. The metal might change, or there might be a new setting, but at the end of the day, the brides and grooms want the same style of rings that their parents had, and their parents before them. Diamond solitaire rings will never go out of style.”

for more information on diamond solitaire rings and Sachs Jewelers, visit:@http://www.sachsjewelers.com/