Say “I Do” To Christmas Special Jewelry Offers

SHREWSBURY, Mass. - Nov. 26, 2014 - PRLog -- Sometimes the most important gift given during the holiday season isn’t one that gets wrapped up in a bow and placed under the Christmas tree. With the holidays becoming one of the most popular times of year for couples to get engaged, many jewelry stores report a higher than usual amount of sales when it comes to engagement rings and diamond engagement rings. In fact, it has become such an important time during the calendar that many designers introduce new engagement rings specifically to be included in jewelry stores Christmas special jewelry offers.

“Designers know that more people visit jewelry stores during the six weeks leading up to Christmas more than any other time of the year, and that includes the weeks preceding Valentine’s Day,” said Marc Sachs, third generation owner of Sachs Jewelers along with his brother Karl. “Every designer wants a captive audience to see the diamond engagement rings that are new to their collection, and it creates a win/win situation for the designer. Either the customer is looking to propose around the holidays and is actively in the market for wedding jewelry, or they see the jewelry and the name and remember to look for it when they come back in the springtime.”

Many jewelry stores are more than happy to offer Christmas special jewelry offers on such styles of jewelry because, in most cases, buying an engagement ring is the first major jewelry purchase a person makes. According to various retail surveys, when it comes to jewelry stores, people demonstrate a much high level of loyalty to a jeweler than they do to other specific retail divisions. This makes it important for jewelers to begin cultivating a professional relationship that their customers can trust.

“If a person is buying a television or an appliance, where they buy it is less important than other factors – price, delivery, or convenience,” Mr. Sachs went on to say. “Buying fine jewelry, however, a person likes to have one person and one place they can go to, so to us, a person buying a diamond engagement ring is the opportunity for us to earn that trust and have them become a customer for life.”

For more information on Sachs Jewelers, please visit their website: http://www.sachsjewelers.com/