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Follow on Google News | Sunglasses Report– Ray-Ban® Dominates the Global MarketAccording to analysis of the past 3 years data by VisionDirect, the most sought after sunglasses brand globally was Ray-Ban®. There are however major differences in the model preference in countries around the world.
By: VisionDirect Japanese consumers show interesting habits, as their choice of Ray-Ban frames appears to be more practical. Four of the top five models in the Japanese market 2013 were Ray-Ban RB4105 Folding Wayfarer® sunglasses, whilst in other countries these models do not make it on to the top-sellers list. The United Kingdom, the Netherlands and Switzerland appear to prefer the Ray-Ban RB4165 Justin™ model in black, whilst Australia, Sweden and Denmark favour the Ray-Ban RB2140 Original Wayfarer sunglasses. The black Ray-Ban RB2132 New Wayfarer and mock tortoise/arista Ray-Ban RB3016 Clubmaster® frames were the best-selling models in Germany and Canada. Furthermore, German consumers have a tendency to choose Ray-Ban Active™ sunglasses, which are not as popular in other countries. The prevalence of the Ray-Ban brand in the top 10 best sellers of 2013 is obvious. Ray-Ban sunglasses make up between 70 and 100% of the list in the majority of countries analysed. The only countries that vary from this pattern are France and the USA where Ray-Ban models account for around 10% of the top sellers list. About VisionDirect VisionDirect is part of the SmartBuyGlasses Optical Group, venture of Motion Global Limited. As a leading online designer eyewear retailer with operations in several countries around the world, VisionDirect is the one-stop-shop for all your fashionable eyewear needs. End
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