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One Marketing Automation Vendor Is On A Tear. Can You Guess Which One?
Behind the 40 plus percent growth rate in marketing automation lies a multitude of customer experiences that determine the ultimate winners and losers. Working with a tech sleuth firm, we examined the winners and losers so far in 2014.
As businesses struggle to get a handle on the new world of digital marketing, they experiment with new marketing platforms. Marketers try to master this software—to leverage its promise to generate more and better leads, and to streamline marketing processes. For highly competitive products like marketing automation, nuances in product features, and how customers manage to utilize these features can make all the difference. The way a new customer is on-boarded, the support or self-help tools provided, and even the reality of the implementation experience versus the expectations set by vendors can have a major impact on customer retention.
And in the Software-as-
See who the marketing automation winners and losers are for 2014 by visting:
Marketing Growth Strategies is launching a marketplace indicator service for users interested in tracking marketplace success among potential vendors and for vendors to track their own progress against competitors.
A word of caution about the data: http://www.marketingtechreport.com
About Dan Freeman and Marketing Growth Strategies
Dan is President of Marketing Growth Strategies LLC, a marketing services firm engaged in research, analysis, lead generation, and client implementation in the Marketing Automation sector since 2009. Dan is also founder and editor of http://www.marketingtechreport.com/