One Marketing Automation Vendor Is On A Tear. Can You Guess Which One?

Behind the 40 plus percent growth rate in marketing automation lies a multitude of customer experiences that determine the ultimate winners and losers. Working with a tech sleuth firm, we examined the winners and losers so far in 2014.
Vendor Market Share Changes Q1 2014
Vendor Market Share Changes Q1 2014
NEW YORK - May 7, 2014 - PRLog -- Change happens quickly in dynamic markets. Demand for marketing automation software is growing at a healthy clip, but aggregates can mask marketplace turbulence. Behind the 40 plus percent growth rate lies a multitude of customer experiences that determine the ultimate winners and losers.

As businesses struggle to get a handle on the new world of digital marketing, they experiment with new marketing platforms. Marketers try to master this software—to leverage its promise to generate more and better leads, and to streamline marketing processes. For highly competitive products like marketing automation, nuances in product features, and how customers manage to utilize these features can make all the difference. The way a new customer is on-boarded, the support or self-help tools provided, and even the reality of the implementation experience versus the expectations set by vendors can have a major impact on customer retention.

And in the Software-as-a-Service (SaaS) business model, retention is key. Vendors often lose money on new customers during the first year. It’s not until an annual renewal, or at least a period of several months, that customers become profitable. Vendors tout their success with press releases about new customers and sometime even publish customer counts and growth rates. What’s not revealed are the dropped customers—the churn. Until now, that is.

See who the marketing automation winners and losers are for 2014 by visting:

Marketing Growth Strategies is launching a marketplace indicator service for users interested in tracking marketplace success among potential vendors and for vendors to track their own progress against competitors.

A word of caution about the data:

About Dan Freeman and Marketing Growth Strategies
Dan is President of Marketing Growth Strategies LLC, a marketing services firm engaged in research, analysis, lead generation, and client implementation in the Marketing Automation sector since 2009. Dan is also founder and editor of and an Analyst with with VentureBeat's new business intelligence site, VB Intel.

Dan Freeman
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