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Doing Verbatims/Open Ended Coding with Precision - Multiple Iterative Approach
SurveyTabs Multiple Iterative approach for Open Ended Coding/Verbatim analysis - New SurveyTabs Research methodology for reliable and affordable verbatim/open ended coding?
This all explains why SurveyTabs is a pioneer in open ended coding services in India.
Survey Tabs, Bangalore provides quality codes at very affordable rates. These quality codes are most important to understand the sample behavior to represent the whole population.
General Method of coding involves the following methodology.
1.Identification of themes of the responses appearing in the text and making a probable list of code frames
2.Coder assigns according to his perception, each coded responses to the code frames. In case someappears significant number of times, a new code frame is added to the existing list
The second point is an item of debate among the coders as each of the coders has their own perception of the text. Some researchers like Guba and Lincon 1994; Madill, Jordan, and Shirley 2000 argued that the these open ended codes must only be analyzed subjectively and should not be considered for the quantitative measures like reliability. This view is partly supported by the fact that the according to the cognitive sciences , a human mind has limit to process the complex information.
Survey Tabs supports the view of the other side of the coin where the reliability and quality of coding must be considered to be something which should be quantified. According to the Survey Tabs, getting reliable and accurate codes is not impossible. Establishing an inter coder reliability is one such measure which can be used to increase the reliability and decrease the variability of the codes across the coders.
Inter coder reliability is a process which is practiced at the various top institutions where coding accuracy is a great matter of concern. Survey Tabs is known name in the field of reliable coding services at cheap prices in India. It serves various clients in India and abroad for these services.
Inter coder reliability has process aims to achieve acceptable levels of quality. To achieve such a quality, the process involves a number of steps.
1.Segmentation of the text Responses
4.Assessment of Reliability
Coding, assessment of reliability and Codebook Modifications are conducted several times in a iteration.
For a detailed methodology contact Surveytabs Market Research India at firstname.lastname@example.org
In one of the Survey tab case study of coding for a British Media Client, it was realized that this method gives us a reliability of 11% more than the conventional methodology. Coder Variability of the responses vary upto 20% after the 1st iteration but reduces to 2% after 4th iteration.
Survey Tabs has thus created a niche in Market research services in India and United Kingdom especially in the sectors of media, Pharmaceuticals etc. which has been acknowledged well in the industry.