Search Engine Optimization: Its Importance for Websites and Businesses

PLEASANT HILL, Calif. - April 26, 2014 - PRLog -- The Internet is a dynamic entity, an ever-changing podium. So, in order to stay updated with the changes and carry on with the play for the keeps, one must regularly monitor one's website – the most important aspect of inbound marketing. According to a report submitted by Brandpoint, a content-based marketing solutions provider, online presence is a must for businesses, as 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying.

With algorithm refinements and amendments happening frequently, the visibility and ranking of the website may have to face the loath from search engines, often. “Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.” says David Amerland, the famous author and  all-round tech rat.

Proper Search Engine Optimization (SEO) of websites is vital; it is a game that has to go on for ever. Duane Forrester, the Senior Product Manager of Bing, says, "What continues to plague search marketers is the adherence to old-think issues: 'Content is too hard to create.' 'Links are too hard to build organically.' This type of focus blinds you to more important things." So, what really are the keys for successful SEO? The answer is – relevant keywords, images, videos, quality organic backlinks, and of course, a king called content.

Focusing on all these facts, every web design and development company should and must always employ SEO experts for the project that comes in. Optimization of websites is no longer an option but an utmost necessity. It is an interesting fact that on an average, about six billion searches are made every day globally on Google alone. And, 75 % of Internet users never scroll beyond the first page of search results! This means that a second page rank will imply losing out on a whopping number of 75% of probable clients. Thus, web development companies which are earnestly hoping for booming sales in the near future should inevitably embrace SEO.

Esolz Technologies, a treading web design and development company of California has recently included a separate department for SEO. It manages and trains SEO experts and content writers for on-going as well as future projects.