Brochures : Everything you need to know!

LONDON - April 22, 2014 - PRLog -- A piece of paper becomes an effective marketing tool when it does five things. And we call it a brochure. The five things are

a) Catch the eye - Stimulus to open the brochure

b) Be simple - to understand the information better

c) Be precise - to add key features, useful information

d) Be interesting - stand out with a new shape and design so that customers remember better

e) Press the call button - Including enough contact information to convert attention to actual customers.

Full color matte or glossy brochures with eye-catchy design is an effective tool to showcase your business or product. Brochures build an image about your company in the minds of the customers. Being suited to a wide variety of situations, Brochures are effective most when it comes to promotional purposes even if it is a simple update in the specification of a product or a big event. A simple yet colorful brochure can serve small budget business in order to highlight the key features and benefits to the customers.

Without a fresh design and stimulating color brochure is nothing but just a piece of paper. The brochures are designed to attract the eyes of a customer and also to explain products and services. New technical ideas and designs have put the brochure sector not only even more complex but also competitive. Every company wants something truly unique when it comes to brochures and not surprisingly, they are putting many effort.

Let's discuss some creative ideas to make your brochure unique among its competitors.

1) Folding - Folding is a simple, yet cost-effective way to save on space with the possibility to contain unlimited amount of information. In addition, it opens up another level of design.

2) Cutting - A combination of precise die-cutting and layout design is a sure-fire way to showcase the image of your company. An interesting example can be die-cutting on your company logo, giving a luxurious feeling, and can actually add value to the brand.

3) Experiment on shape - Say goodbye to rectangular shapes, with new technology now it is easier to experiment on shapes as well. Most of your products are bottled, what other than a bottle shape on company brochure can represent the image so well.

4) Tabs/Windows - A user-friendly appearance - by adding simple yet colorful tabs

Airginity Printing Services are in brochure printing business for the last six years. We understand you better when it comes to printing. Coming to customization, in addition to printing, we are providing phone in support at each point of printing to ensure supreme brochure quality. We at Airginity believe there is always room for one more, if you give the effort and insight with realistic homework.